Dove tackles self-esteem and heavily-edited selfies in latest campaign

Unilever-owned Dove has renewed its fight against unrealistic beauty standards with a new campaign that highlights the damage caused by heavily-edited selfies on social media. At the heart of the campaign is a 60-second film directed by Benito Montorio, called Reverse Selfie. The brand says it’s a sequel to its hugely successful 2006 campaign ad Evolution, which shone a light...

FIFA 21 launches Channel 4 Diversity in Advertising campaign

The latest ad to be created as part of Channel 4’s annual Diversity in Advertising Award, which sees the winning campaign granted £1m of commercial airtime funding, has been released. This time, entrants were requested to pitch campaigns focused on the authentic representation of UK Black, Asian and Minority Ethnic Groups within TV advertising, which was found to be universally...

Suncorp’s new campaign addresses Australia’s extreme weather problem

As Australia battles record numbers of floods, cyclones and destructive bushfires, the country’s problem with extreme weather is becoming increasingly urgent. While natural disasters have long been a sticking point when it comes to getting insurance in countries around the world, providers in Australia are beginning to approach things differently. Last year, the CR Annual featured NRMA Insurance’s Safety Hub,...