Panóptico de Actualidad Gráfica y Visual
We may have talked about the benefits of the creative polymath for centuries, yet most agencies keep their talent frustratingly siloed, says Wayne Deakin, ECD, EMEA at Huge. And it’s to the detriment of what brands need today The post In praise of hybrid creativity appeared first on Creative Review....
The Tokyo-based publisher Kodansha owns several literary and manga magazines, and first published much-loved manga series Akira in the early 1980s. It also released some of Haruki Murakami’s earliest novels, as well as manga series Attack on Titan, which was published in 31 serialised volumes, 100 million copies of which have been issued. The new identity and logo is Kodansha’s...
The social media sensation #FreeCuthbert is the latest example of how Aldi has used wit to appeal to customers and break through in a very crowded market. We speak to its long-time creative agency McCann Manchester about how the brand nails its relatable sense of humour The post How Aldi became Britain’s funniest supermarket appeared first on Creative Review....
“Having been based between London and Belfast for the past few years, shooting in Northern Ireland has always felt instinctual,” says photographer Scott Gallagher. “I think when you move away from your hometown and you go back, you see the place differently and it’s natural that you want to champion where you’re from.” Today marks Northern Ireland’s centenary, a date...
Digital designer and coder Tristan Bagot creates digital platforms that are both engaging and memorable. He talks about his recent projects and the benefits of sitting across both design and development The post Tristan Bagot on creating absorbing digital experiences appeared first on Creative Review....
Finding things to poke fun at in the middle of a pandemic is no small task, but in the last 12 months we’ve seen brands and ad agencies rise to the challenge admirably. The latest is Extra Gum, which has released a TV campaign, created by Chicago agency Energy BBDO, that riffs on all the things that have made lockdown...
Since its inception in 2014, electric-powered motor racing brand Formula E has struggled to attract motorsport enthusiasts to the same extent as its F1 counterpart. Its 2018 rebrand by Prophet looked to combat this problem, focusing on the unique proposition of its races taking place on the streets of the world’s major cities. To mark its first season as an...
Alongside other solitary indoor pastimes such as reading and boxset-binging, the humble jigsaw puzzle has been booming during lockdown. With their focus on eye-catching colours and aesthetically-pleasing backdrops, emerging puzzle brands such as Jiggy, Whiled and Piecework have pulled off what would have been deemed impossible pre-pandemic: making the puzzle cool once again. Another of this new breed of puzzle...
Leta Sobierajski, David Shrigley and Morag Myerscough weigh in on the ups and downs of making merchandise and products – from the joy of designing tangible objects to the challenges of getting it right The post The pros and cons of making merch appeared first on Creative Review....
By Virginia Taroni Donate Your Eyes was set up by kids magazine Anorak and Anomaly creative director David Lawrie, whose own son, Flynn, was diagnosed with glaucoma while a baby. As well as bringing together a wealth of eyeball-themed artworks on a dedicated Instagram page, they’re hoping to make more people aware of the condition, and raise money for London’s...
Successful brands need more than just an end line to capture audiences’ attention today. Here, Stephen Hancock, ECD at TBWAMedia Arts Lab in London, explains how establishing a platform for a brand allows for more creative freedom The post The power of long-term thinking appeared first on Creative Review....
Eddie Apollo’s striking animation for Collette Cooper’s Lost Soul music video has such a confident style you would never guess that it’s only Apollo’s second animated work since teaching himself the craft in December last year. The video is directed by actor and director Sadie Frost, who discovered Apollo’s work after he directed his first animated promo for the track...
