The New York-based graphic designer reveals how the look of Who Is the Sky? was shaped by eccentric suits and image cloning...
Aldo taps into the joy of youth in brand reboot
Global fashion brand Aldo has unveiled a new campaign aimed at encouraging young people to embrace their formative years and all of the scary, exciting moments that define them. Created in collaboration with New York-based agency Combo, Try Every Thing marks a new chapter in the brand’s history. Founded in Canada in 1972, Aldo has, according to Combo partner Greg...
Kim Gehrig directs epic John Lewis ad
Set to a version of The Beat Goes On by Mike Skinner, the new spot continues the emphasis on craft that has been a feature of John Lewis’ work with ad agency Saatchi & Saatchi. Here director Kim Gehrig has produced a 100-second ad that seamlessly journeys through the decades showing a series of scenes of British life. Changing trends...
Branding for Finnish bakery Bolle draws on the shape of dough
Following his branding project for retail destination Måll in Finland last year, graphic designer and art director Chris Bolton has recently collaborated with another Finnish outlet on an eye-catching brand. This time around, it’s Bolle – a newly-opened bakery in the east of Helsinki that hopes to offer its customers delicious baked treats and a space to unwind and connect...
The Transformers: Bear Meets Eagle On Fire
In the age of the independent agency, Sydney-based Bear Meets Eagle On Fire offers a formula for how to stay lean but win major clients (and win big at Cannes Lions). We talk to founder Micah Walker about how they’ve done it...
World’s largest blood cancer charity reveals bold transformation
The global leader in blood cancer research has unveiled a sweeping rebrand, renaming itself Blood Cancer United in a move designed to unify its community and strengthen its voice. The change, launched to coincide with the start of Blood Cancer Awareness Month this September, marks the most significant transformation in the organisation’s 76-year history. Formerly known as the Leukemia &...
The multiple worlds of Hennessy
The cognac brand performs a clever and creative dance between the past and the present to draw a range of audiences to its charms...
Learn how to protect your McDonald’s fries, kung fu style
The actor Viggo Mortensen, in one of his most profound interview moments, once reflected on the fleeting joy of McDonald’s fries: “The gulf between the warm, fresh, lightly salted McDonald’s french fry and the cold McDonald’s french fry is as great a gulf as any I know.” That ephemeral perfection might explain why McDonald’s is now teaching customers to defend...
The surreal and cinematic world of rubberband
The director duo have carved a distinct visual language, collaborating with some of the biggest brands and fashion houses in the world...
How Lime became the coolest micromobility brand in town
Powered by excellent design from its in-house team, Lime has used branding, smart collabs and spontaneous endorsements to race ahead of the competition...
Uma Thurman and PinkPantheress star in new Zalando campaign
Following their work together on last year’s AW24 campaign, fashion retailer Zalando has once again partnered with Wieden+Kennedy Amsterdam for AW25. The focus for this latest collaboration is the brand’s new app-based Boards feature, which provides users with a space to explore and curate their favourite pieces and style ideas. Now live across all markets, Boards is spotlighted in the...
SuperSonic Kiupai in Bogotá based its branding on Kewpie mayo
Founded by DJ, graphic designer and muralist Gabriela Posada and marketing director Ana Corredor, SuperSonic Kiupai is a café in Bogota that combines the café format with a listening bar experience. Its branding focuses on the colours blue and white and features a sweet, baby-faced logo, which appears across its coffee cups. “It first emerged as a café-drawing idea, but...