creativereview

Coca-Cola sharpens identity with global design system built for scale

Coca-Cola has unveiled a new global visual identity that seeks to reinforce its position as the world’s most recognisable soft drink. Rolling out across Latin America, Europe, the Middle East and Asia, the refresh subtly refines the brand’s most iconic assets while creating a more consistent consumer experience across more than 200 markets. Agency JKR, which led the development of...

creativereview

Care France campaign links rising temperatures to domestic violence

As Paris sweltered through its most recent heatwave, a series of digital billboards across the city delivered an unsettling message: as temperatures soared, so did the visible signs of violence against women. Created by independent French agency Belle for the humanitarian organisation Care France, the Degree of Violence campaign ran from July 7-14, using real-time weather data to transform… Source...

creativereview

20(Something) carves out Latin-inspired rebrand for Open Point

London-based creative agency 20(Something) has unveiled a new identity and digital platform for civic technology company Open Point, uniting two long-established products under a single masterbrand designed to serve both institutions and the public. The rebrand marks the launch of Open Point’s integrated platform, which fuses its Social Pinpoint tool and its Consultation Manager product into one… Source...