When used with intention and purpose, illustration can enhance a brand. But all too often it is being used only to bring personality to otherwise bland design, says Otherway’s Jono Holt...
Kathmandu shows the gentle side of nature in new campaign
Leading outdoor lifestyle brand Kathmandu has partnered with Auckland-based creative agency Motion Sickness on a new global campaign that positions the great outdoors as a source of comfort and relaxation. Building on Kathmandu’s subversive messaging around nature being a place for self-care rather than conquest – as is often the focus for outdoor brands – the new campaign, titled ‘Outside…...
The Ordinary challenges supposed skincare innovation in new campaign
The Ordinary has released a new campaign that pushes back against the empty marketing language used frequently by beauty brands to ‘dupe’ customers. Titled The Periodic Fable, the campaign reimagines the scientific periodic table by substituting various chemical elements for beauty buzzwords. From ‘age-defying’ and ‘magic’ to ‘wrinkle erasing’ and ‘flawless’, the newly-devised chart lays out the… Source...
How the Green Party can use design to seize the moment
With a new leadership and agenda, the Green Party is shaking off its stagnant image and getting attention. To fully capitalise on this, it needs to embrace design and comms to reach new voters, says strategist and designer Sana Iqbal...
Why retail needs more theatre
Stores have perfected the art of selling, but lost their sense of wonder. Here StudioXAG’s Daniel Wigham explains how he was inspired by a recent brand experience by Hermès, which channeled the power and drama of theatre...
Londoners urged to Act Like a Friend in new TfL campaign
A new campaign from Transport for London (TfL) encourages passengers to step in safely when they witness harassment, hate or other such offences – not by confronting offenders directly, but through small gestures of solidarity with those being targeted. Launched to coincide with National Hate Crime Awareness Week (October 11-18), Act Like a Friend is the latest phase in TfL’s...
Virgin Active’s new campaign calls time on toxic fitness culture
Is the wellness industry making us … unwell? That’s the sentiment behind a new campaign from Virgin Active that turns toxic fitness mantras on their head via a series of tongue-in-cheek messages. Timed to coincide with World Mental Health Day and London’s Royal Parks Half Marathon, the latest phase of the fitness brand’s Leave the Cult, Join the Club campaign...
How VanMoof is reimagining the sound of urban cycling
The Dutch e-bike pioneer has rebuilt from bankruptcy with an evolved ride philosophy rooted in a new sonic identity, designed by audio studio Thndr...
New photo series captures the twilight of Smithfield’s butchery trade
For more than eight centuries, Smithfield Market has sat at the heart of London’s meat trade. It’s where the city’s working rhythms and appetites converge in the quiet hours before dawn. But this ancient institution, which has operated on the same site since 1133, is nearing its end. The market is set to close in 2028, its planned relocation to...
The inside story of the dazzling Oasis Live 25 tour visuals
Nothing about the event of the summer has been ordinary, and this extends to the visuals that have turned the Oasis reunion into a stunning immersive art experience...
Create! is a new book hoping to turn kids into creative leaders
Against a background of continuous cuts to arts funding, and the steady decline of art as a valued subject within education, London-based design and illustration studio Rude has released a new book that hopes to inspire younger generations to pursue creative careers. Simply named Create!, this colourful title by Rude founders Abi and Rupert Meats pushes back against the assault...
PlayStation book celebrates 30 years of the games console
Whether you’re a gamer or not, PlayStation is a brand synonymous with the world of video gaming. Launched in the mid 90s, first in Japan and then rolled out to the US and Europe soon after, it became an instant hit. While other brands had dabbled in 3D graphics, it was the PlayStation console that introduced players to complex 3D...