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creativereview

Levi’s campaign toasts 150 years of 501s

3 febrero 2023 Creative Review La Leonera

There are few brands that have reached icon status, but Levi’s has to be one of them. To mark 150 years since introducing its most beloved cut of jeans, the 501s, the brand has launched a campaign orchestrated by Droga5 that emphasises its cultural legacy – not just in its US birthplace, but around the world. The campaign, named The...

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creativereview

The making of Young Fathers’ visceral album art

3 febrero 2023 Creative Review La Leonera

The Scottish band’s new album, Heavy Heavy, comes with supercharged imagery that’s all about letting go. We speak to the band members and collaborator Tom Hingston about how they created the visuals for the record...

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Is branded content still the future of advertising?

2 febrero 2023 Creative Review La Leonera

Observatory CCO Linda Knight discusses why people won’t tolerate annoying ads anymore, and how a content-led approach can help brands of all shapes and sizes resonate in popular culture...

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Colour Clash rips up the colour theory rule book

2 febrero 2023 Creative Review La Leonera

The book, published by Counter-Print, boldly explores the ‘no-go’ colour combinations in graphic design and the designers choosing to break with convention...

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Loewe launches Studio Ghibli collab with playful digital experience

2 febrero 2023 Creative Review La Leonera

Luxury fashion house Loewe is launching the final chapter of its Studio Ghibli collaboration with a spotlight on Howl’s Moving Castle. The classic anime directed by Hayao Miyazaki follows the story of Sophie, a teenager who’s transformed into an elderly woman by the Witch of Waste, and her quest to break the spell. The Spanish fashion label has launched a...

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New ad raises awareness of the challenges of working with cancer

1 febrero 2023 Creative Review La Leonera

Campaigning around cancer has taken many forms, though most advertising tends to focus on the impact that a diagnosis and treatment can have on an individual or on family life. This new spot treads a different path by looking at the way that cancer can affect working life. It is part of a new initiative, Working with Cancer, launched by...

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Vintage’s Love Poems are an illustrated ode to romance

1 febrero 2023 Creative Review La Leonera

Three illustrators were commissioned to reimagine works ranging from a set of thousand-year-old Japanese love poems through to Shakespeare’s heartbreaking sonnets. We look at how the series came to life...

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creativereview

Matt Williams on making a career change

1 febrero 2023 Creative Review La Leonera

Previously a footwear designer, Williams made the shift into illustration four years ago and is now working for clients including Nike and Vogue. He talks about the challenges he’s faced and the changes he’d like to see in the industry...

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How the metaverse could transform brand engagement

31 enero 2023 Creative Review La Leonera

Source...

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My Breakthrough Moment: Clay Hickson

31 enero 2023 Creative Review La Leonera

The illustrator discusses the joys of “intentionally not online” projects and how starting a monthly newspaper scratched a very specific creative itch...

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creativereview

Zanele Muholi on photography as activism

31 enero 2023 Creative Review La Leonera

As a new retrospective opens at the MEP in Paris, the photographer and visual activist discusses their life’s work amplifying South Africa’s Black LGBTQIA communities...

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Mark Denton’s daily doodles head to Jealous Gallery

31 enero 2023 Creative Review La Leonera

Drawing endless doodles while your attention should be elsewhere is a compulsion usually associated with distracted school students. Yet, all the while Mark Denton was climbing the ranks of adland, he couldn’t stop doodling away in meetings. With a dozen filing cabinets overflowing with his experiments on paper, some of Denton’s works are being pulled out of the archive and...

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