We speak to publisher Tony Herrington and new art director Guillaume Chuard about the magazine’s no-frills layout and visual identity...
Depositphotos names seven powerful concepts driving creative trends in 2023
The world is rapidly changing, influencing how customers act and buy. Staying updated on these global contexts is a tough task for brands, as it requires them to constantly follow what’s happening in culture, fashion, ecology, politics and the economy. In its trends forecast for this year, titled Creative Trends 2023: Ready to Escape?, Depositphotos has distilled its creative insights...
Paris 2024 Olympics reveals the next phase of its visual identity
In 2019, the logo and visual identity for Paris 2024 was launched. The logo combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – with an image of Marianne, a female figure representing the French Republic. For the first time the logo will be the same for both the Olympic and Paralympic Games....
Behind Eurovision 2023’s “brutally simple” branding
Pop art, festival posters, and the collective experience of music all informed the 2023 Eurovision branding, created by Superunion and Starlight Creative. We examine this year’s radical new look...
Mandy Walker on lensing the talent and tragedy of Elvis
Ahead of a hotly tipped awards season for Baz Luhrmann’s biopic of the King, Mandy Walker discusses her role in bringing the film’s aesthetic to life – and why there aren’t more women in cinematography...
Matt Willey’s comic book-inspired titles for Extraordinary
The Marvel effect is one of the most divisive trends to have gripped the film industry in recent years. While increasingly big-budget superhero movies have a knack of drawing in A-list talent, there also seems to be a limitless supply of Hollywood directors queueing up to slag them off. There’s a certain irony in the fact that Disney-owned Hulu’s new...
How brands can find their place in Roblox
Virtual worlds and games offer a direct line to a younger demographic, but they’re not an easy win. CR chats with Dubit’s Andrew Douthwaite about the opportunities and challenges of platforms like Roblox...
A new campaign is highlighting the importance of early childhood
During our first five years of life, more than a million connections between the nerve cells in our brain are formed every second. Our experiences, relationships, and surroundings during this time fundamentally shape the rest of our lives – affecting everything from our mental and physical wellbeing to the way we parent our own children. Despite this, one in three...
Lady Liberty turns orange for the NYC Marathon
Over 50,000 athletes attend the TCS New York City Marathon each year, gathering from countries across the globe and attracting spectators in their thousands. Participants are led through all five of New York’s boroughs, and across five bridges, before finishing their 26-mile journey in the city’s Central Park. The event – which is led by non-profit organisation New York Road...
CEO Jo Jackson on a new era of D&AD
At the end of last year, Jo Jackson was announced as D&AD’s new CEO. Here she talks to CR about her plans and her thoughts on the creative industry right now...
New McDonald’s France ads focus on the brand’s iconic products
When you’re hungry, everything makes you think of food. The new poster campaign from TBWAParis for McDonald’s France leans into this premise by subtly inserting its core menu items into the entrance doors of various buildings (underlining, of course, that McDonald’s will deliver to your door). Shot by photographer Aurélien Chauvaud, this is the latest poster campaign from the fast...
WhatsApp’s new look leans into the green
It’s been a rocky few months in the world of tech. Post-pandemic boom, share prices dropped sharply for Amazon, Alphabet and Apple this week, after they posted disappointing financial results. Last month also saw Google’s parent company cut 12,000 jobs and Amazon make 18,000 redundancies. Despite delivering better than expected results, Meta hasn’t been immune from the gloomy overall picture…...