creativereview

Columbia offers Flat Earthers the keys to the company in new ad

Building on its Engineered for Whatever brand platform, Columbia Sportswear has released a new campaign that continues the brand’s tongue-in-cheek marketing strategy. Titled Expedition Impossible, it features a surprise call-out by Columbia’s CEO, targeted at the Flat Earth community. Developed in partnership with adam&eveDDB, who recently worked with the brand to launch its new platform… Source...

creativereview

Cloud Dancer is Pantone’s Colour of the Year for 2026

The global authority on colour, Pantone, has announced that its 2026 Colour of the Year is Cloud Dancer (Pantone 11-4201). A “billowy, balanced white”, the shade serves as a calming influence in a “frenetic society rediscovering the value of measured consideration and quiet reflection”. It’s a more stripped-back offering compared to the foodie-inspired colours of previous years which were Peach…...