creativereview

Burger King reframes the Whopper as the ultimate post-race reward

Burger King UK has its eyes firmly on the finish line in a new campaign that reframes the Whopper as the ultimate post-marathon reward, tapping into the rituals of an increasingly running-obsessed nation. Created by BBH, Whopper of a Finish marks the second instalment of the brand’s Foodfillment platform, which celebrates moments of deep, almost primal satisfaction tied to food....

creativereview

Inside creativity today: a new live event from Creative Review

On Wednesday 6 May, we’re taking over Nica’s Bar at Sohoplace theatre in central London with a brand new, specially curated programme of talks and panels with leading industry figures – exploring the work, ideas and thinking defining creative excellence right now. Hosted by Creative Review editor Eliza Williams and the wider CR team, the afternoon will feature four sessions...