Formerly a design director at Coca-Cola, Alex Center’s Brooklyn studio now brings branding magic to startups and small businesses...
Laphroaig x Willem Dafoe is a peaty partnership worth savouring
Laphroaig has unveiled its first ever global campaign partnership, joining forces with actor Willem Dafoe in a playful and eccentric ode to the whisky’s unmistakable character. The collaboration sits under the banner of Unphorgettable – a bad pun, but one we’re prepared to let slide on the strength of launch film The Taste, directed by the ever-inventive Tim Pope. In...
Polestar calls out ‘dinosaur juice addicts’ in guerrilla campaign
Polestar isn’t mincing words with its new guerrilla marketing campaign. The Swedish EV manufacturer – which describes itself as an electric performance brand – has rolled out an eye-catching OOH activation that likens combustion engine dependency to a toxic relationship – one it says it’s time to walk away from. Launched to coincide with Climate Week NYC, the campaign swaps...
How MikeTeevee is helping in-house teams create their best work
Set up in 2011, MikeTeevee is a creative and production partner to some of the biggest brands in the world, helping them with creative projects and navigating an ever-changing industry...
Why brands need culture
In her new book, Leila Fataar explains how the most powerful engagements between brands and audiences happen through culture, requiring different approaches to marketing and comms...
Peachies ad campaign captures the ‘big pant energy’ of toddlers
Most nappy brand ads will focus on the baby years, using imagery of serene children sleeping peacefully (due to the quality of their product, natch) or cutesy shots of them starting to get on the move. What is less covered are the toddler years, where nappy pants are still vital but the scenes are often more chaotic. This new campaign...
Heal’s tackles the “great flattening” of British interiors in new campaign
Heal’s has collaborated with brand strategy consultancy Tomorrowism on its biggest brand repositioning in over a decade. The campaign looks to reassert the brand’s status as one of the country’s leading design authorities, as well as combat what the team sees as a widespread “flattening” of British interiors due to “fast furniture and short-lived trends”. Comprising a new visual identity…...
Anthropic bets big on problem solvers with first Claude campaign
Anthropic has finally joined the advertising fray. Its debut campaign, Keep thinking, is less about glossy slogans and more about staking a claim: Claude, its AI model, isn’t here to replace your brain, but to sharpen it. Created in partnership with indie powerhouse Mother and backed by a multi-million-dollar spend, the campaign marks Anthropic’s first serious brand play after years...
Thinking experientially: inside NVSVY studio’s blockbuster events
Nathalie van Sasse van Ysselt is an expert in creating experiences that cross between entertainment, tech, art and branding. She shares her secrets on how to engage audiences in these rapidly evolving spaces...
A new exhibition celebrates the radical design of protest posters
From the Suffragettes to Rock Against Racism to the march against the Iraq War, protest has long shaped the UK’s cultural, social and political landscape. Recently, however, this fundamental democratic right has come under intense scrutiny. The Public Order Act 2023 granted law enforcement agencies new powers to restrict public demonstrations deemed likely to cause “serious disruption”. Source...
Arturo Soto on memory, personal history and the politics of place
In his book Border Documents, the photographer and writer draws on his father’s anecdotes and his own images to challenge preconceptions of the Mexico-US border...
How humanitarian storytelling is evolving
We talk to researcher and lecturer Jess Crombie about how the ways charities and organisations can effectively engage audiences at times of emergency and disaster are changing...