From beermats to bag charms, brands are using physical objects to reach customers, proving that in a digital world, the most powerful things are still made by hand, says Born Social’s Sisley Henning...
Why creative directors must learn to direct, not dictate
In an age where collaboration is king, ruling by fear simply doesn’t deliver results, writes Wonderhood Studios’ CCO and co-founder, Aidan McClure...
New Tove Jansson show explores the timeless world of the Moomins
To celebrate 80 years since the creation of the much-loved Moomins by Finnish author and illustrator Tove Jansson, the Architecture and Design Museum in Helsinki has opened a new retrospective on her work. Escape to Moominvalley presents an in-depth study of the characters, spaces and ideas that made up Jansson’s real and imaginary worlds. Having actively worked on the Moomin...
Why are brands returning to heritage slogans?
A glut of brands have brought back their classic slogans and jingles recently. We examine if this is just nostalgia for simpler times or something more elaborate...
Jennie Baptiste’s new show charts three decades of Black British culture
This autumn marks the 25th anniversary of Somerset House, and as part of the celebrations the so-called home of cultural innovators is hosting the first major solo exhibition by Jennie Baptiste, a trailblazing Black British photographer who for more than three decades has dedicated herself to documenting urban youth culture, music and street fashion. Born in London to Saint Lucian...
EA Sports FC 26 promises to put the game in players’ hands
The annual arrival of the new EA Sports FC game often feels anticlimactic, coming as it does a few months into the season when all attention is on the real on-field action. This year, however, the developer has teamed up with Uncommon for a campaign that feels every bit as epic and headline-worthy as the game itself. FC 26 kicks...
Gemma Phillips on the power of speaking to parents authentically
The creative director talks about her latest work with Pregnant Then Screwed and The Dad Shift, and how brands can engage with parents and caregivers on a deeper level...
Exposure: Aria Shahrokhshahi
The British-Iranian photographer is currently based in Ukraine, using his work to support charities while documenting the crisis there in unexpected ways, focusing on humanity rather than war...
Heinz draws on classic horror for Halloween campaign
In recent years, Kraft Heinz has stepped up its brand investment, releasing countless new products and a string of eye-catching campaigns that hope to maintain the brand’s position as a household name. This latest campaign, for the Brazil market, continues this mission, with Heinz unveiling a Halloween-themed campaign designed to capture the imaginations of consumers across the country. Source...
How to stage an epic arena tour
After a summer of record-breaking tours, Alex Reardon, president of Silent House Studios, reflects on staging some of the year’s biggest live events...
The Last Book captures the final days of a printing company
With over 80 years of printing experience, die Keure Printing in Bruges, Belgium had become the gold standard. Known for their curiosity, patience and expertise, it’s why independent publisher Loose Joints had worked with die Keure from the beginning. It’s also the reason why when the printers announced it would be shutting its doors earlier this year, the publisher wanted...
New Squarespace ads promise to make your business dreams real
What do a goth, a guru and a skydiver have in common? They all feature in the latest brand campaign from Squarespace, which encourages viewers to follow their dreams and grow their business using the website-building platform. The campaign builds on last year’s Change Your World series but dials up the eccentric energy. Created in-house and directed by Walid Labri...