Ahead of an exhibition showcasing her late-career output, the prolific cover designer reflects on working for some of the world’s biggest newsstand titles and the long journey that led her to discover her true calling...
Atlassian Williams gears up for new F1 season in partnership with Claude
The Atlassian Williams F1 Team is bringing AI into the heart of its operation, announcing a multi-year partnership with Anthropic that will see its Claude assistant integrated across the entire organisation as its ‘Official Thinking Partner’. Rather than a surface-level sponsorship, Claude will work alongside Williams’ engineers, strategists and operations teams… Source...
Radio Times unveils first major rebrand in two decades
Radio Times has today revealed a new visual identity – its first significant brand refresh in more than 20 years – as the 103-year-old title looks to reposition itself for a rapidly changing media landscape. Developed in collaboration with branding agency Why Projects, it includes a newly drawn logotype and icon, marking a rare but deliberate evolution for one of...
JKR’s Matt Michaluk on why brand experience is everything
We often assume brand experience just means events, but it cuts across everything from employee culture to advertising, and offers the biggest growth opportunity for brands, says Matt Michaluk, our jury president for experience in this year’s Annual Awards...
Have brand partnerships on London Underground gone too far?
Brands have been playing with the signage on London’s tube network for many years but recent examples have proved intrusive and annoying. Ben Kay examines what’s gone wrong...
Koto gives Web3 gaming platform Marblex a cheeky rebrand
Global creative studio Koto has worked with South Korea-based web3 gaming ecosystem Marblex to reimagine the company’s brand identity. Previously bogged down by the intricacies of web3, token exchanges, and NFT trading and infrastructure, Koto’s new look and feel for Marblex instead places the focus where it should be: the fun. During the research process, the team at Koto dug...
Spike Jonze directs ‘bananas’ Super Bowl spot for Instacart
The Instacart ad opens on a retro set, complete with a 60-foot stage adorned with orange and green LED lighting, as Boone and Stiller launch into a song about how you can choose the perfect banana for you – “from green to extra ripe” – via Instacart’s Preference Picker app. The scene quickly descends into chaos, however, as Stiller –...
Mozilla’s surreal new campaign urges humanity to take back control
Mozilla has launched a provocative new brand campaign that reframes this year’s State of Mozilla not as a dry annual report, but as a bold cultural and creative platform urging people to reclaim agency in an age of automated tech. Titled Choose Your Future, the work positions Mozilla and its Firefox browser as values-driven alternatives to the increasingly opaque, closed...
Exposure: Genesis Baez
Gem Fletcher examines the work of Genesis Baez, who creates photographs with her family and friends which explore themes of memory, imagination and migration...
Crocs releases its first global ad campaign in a decade
The Crocs brand has been on a journey over the past decade – while once heavily mocked for their ugliness and practicality, the foam clogs have become a fashion icon in recent years. This turnaround has been achieved in part by a series of smart collabs, with both musicians (Justin Bieber, Bad Bunny, SZA etc) and a curious variety of...
Absolut and Tabasco debut spicy new campaign
Absolut Vodka has teamed up with Tabasco to create a fiery campaign celebrating a collaboration between the two brands. Created by Wieden+Kennedy London, the spot is set in the volcanic fields of south Reykjavík, Iceland. To launch the vodka spiked with Tabasco’s famous fermented red pepper mash, the ad follows four figures clad in reflective, fireproof suits as they traverse...
How brands can do product placement well
CR explores the value product placement holds for brands and audiences, and how the industry has evolved in the age of streaming...