Once the world’s most-hated shoe brand, today Crocs is loved by everyone from Justin Bieber to Balenciaga. We speak to global creative director James Gardner about how the brand bit its way back from the cultural brink The post How Crocs became an unlikely fashion icon appeared first on Creative Review....
Billie: The razor brand championing body hair
Adopting a different approach to shake up the industry, Billie has put customers first when it comes to marketing, often making personal choice the centre of campaigns rather than its own product The post Billie: The razor brand championing body hair appeared first on Creative Review....
Lego and Yinka Ilori reimagine the humble launderette
The launch of Lego’s Rebuild the World campaign in 2019 marked the much-loved toy brand’s first brand campaign in three decades. Part homage to the joy of playing with its bricks, and part rallying call to society, the ongoing campaign has spawned two TV spots and a spate of elegant poster designs over the last two years. The latest iteration...
Sianeh Kpukuyou on why she celebrates dark-skinned women in her images
Based in Accra, Ghana Sianeh A Kpukuyou (known as ASKphotos on Instagram) was first introduced to photography through her mother. “During my senior year at American International School, I was asked by my friends to take their senior pictures,” Kpukuyou tells CR. “When I shared those images with my mother she got extremely excited and told me she saw a...
Go behind the scenes of CG animations in this amusing short
Green Life is a 60-second animation which takes a behind the scenes look at how CG animated short films are made. “We started off with the loose idea of making something about people doing stunts. Then once we started bouncing ideas back and forth one that popped up involved a guy in a green screen suit,” explains Russ Etheridge, who...
How I Got Here: Penny Martin
The editor in chief of The Gentlewoman talks to CR about shifting from a career in curating and academia to magazines, by way of seminal fashion website SHOWstudio. Plus tips on making a mag in the digital age The post How I Got Here: Penny Martin appeared first on Creative Review....
Ikea and Mother on the agency-client relationship
At this year’s Festival of Marketing: The Year Ahead, Kemi Anthony, marketing communications manager at Ikea, and Katie Mackay-Sinclair, partner at Mother, discussed how nurturing a decade-long relationship has led to an array of successful campaigns The post Ikea and Mother on the agency-client relationship appeared first on Creative Review....
Mohamed Bourouissa’s carefully staged view of French suburbs
When Mohamed Bourouissa’s photo series Périphérique first appeared in the late 2000s, it gave a choreographed view of life in the suburbs of France, or at least what that life looked like according to media and political representations. Born in Algeria and raised in the Parisian outskirts, the Deutsche Börse prize-winning photographer spent three years in the banlieues of Paris...
The Design Council vs climate change
At a conference to be held during COP26, the Design Council hopes to unite the design industry around a climate action plan. Patrick Burgoyne talks to chief design officer Cat Drew about its mission The post The Design Council vs climate change appeared first on Creative Review....
The Age Issue of Creative Review is out now!
It can sometimes feel like you’re never the right age. For a while you’re too young to be taken seriously, then suddenly you’re too old to be relevant. In this edition of Creative Review, we take some of the issues that relate to ageing and creativity to task, beginning with a look at advertising and why it is still so...
How Farfetch is finding its own identity in retail
Global brand and culture director Ronojoy Dam talks to us about how Farfetch is putting its own stamp on the luxury fashion retail space, and what digital fashion might mean for the industry The post How Farfetch is finding its own identity in retail appeared first on Creative Review....
A shape-shifting visual identity for fashion designer Sinéad O’Dwyer
Dublin-born, London-based designer Sinéad O’Dwyer is one of the brightest new stars in the world of fashion. Having graduated from the Royal College of Art in 2018, her focus is on changing the representation of female-identifying bodies in fashion and challenging traditional perceptions of beauty. One key element in the designer’s early work was the silicone pieces she created using...







