The Epica Awards are distinct in being the only advertising and design awards judged by the industry’s press. This year a diverse range of work was given the top gongs, from an innovative piece of design for the emergency services in Germany which features a QR code warning passers-by not to stop and stare at accidents, to a witty ad...
Photography Annual 2022
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ITV Creative and DixonBaxi rebrand ITV as a “cultural destination”
The challenges faced by traditional broadcasters amid the ever-expanding world of streaming have been laid bare in recent years. Following a period of soul-searching about its own role in British media and culture, ITV has announced the launch of ITVX – the UK’s first integrated advertising and subscription platform. An advertiser-funded, free-to-watch streaming service, it replaces the brand’s… Source...
Crisis unveils huge sculpture to help highlight homelessness
With the UK facing rising inflation and ongoing cost of living challenges, new research has revealed that over 300,000 households may be forced into homelessness in the coming year. To draw attention to the problem, the charity Crisis has worked with adam&eveDDB ad agency and artist Sophie de Oliveria Barata to create a homeless figure named Alex, who can’t be...
Dance music behemoth Resident Advisor ventures into print
Turning 21 is always a cause for celebration, and few know how (and where) to party like dance music platform Resident Advisor. Best known for its online listings and editorial, RA is now branching out into print with the launch of Sacred Spaces, a gorgeous book celebrating all that’s brilliant and beautiful about big nights out. Designed by RA’s in-house...
How design can stop prisoners reoffending
We take a look inside InHouse, the social initiative that’s a “different kind of record label” – with the reoffending rate of participants at less than 1%...
Meng Shui’s Project Body Type “honours the human form”
Meng Shui, former creative director at period underwear brand Thinx, has announced the launch of Project Body Type, a new typeface that “honours the human form”. Composed of a full alphabet of letters, and soon-to-be-released punctuation, Body Type is based on the bodies of people who agreed to participate in its creation. “It’s a collective effort of over 50 people...
Suzy Chan presents the real ‘Made in China’ story
When we last spoke to Suzy Chan in 2019, she was one of our Gradwatch picks – fresh out of her graphic design course at London College of Communication with a strikingly bold, saccharine-hued body of work that’s as much about social and cultural exploration and storytelling as it is pretty pictures and cute gummy bears. When her studies finished...
Artist Corbin Shaw on slogans and subversion
The Sheffield-born artist talks to us about the power of wordplay and textiles, how artists can work successfully with brands, and why football fans are «practising artists»...
Duolingo’s new campaign shares Japan’s funniest mistranslations
Many of us will be familiar with Duolingo’s quirky campaigns, which include an invitation to ‘Emilys everywhere’ to improve their French – referencing the protagonist of the hit Netflix show Emily in Paris – to a global proofread of foreign language tattoos that may not mean what their owners think they do. For the app’s latest campaign, the Museum of...
What does the future of unboxing look like for tech brands?
It’s time for unending layers of plastic to be designed out, says Here’s Mark Paton, who believes tech and electronics brands are missing a huge opportunity on the packaging front...
A playful visual identity for plant-based milk brand KiddiWinks
The plant-based wave has been surging for a number of years now, with alt-dairy brands such as Oatly and Minor Figures at the forefront. For the founders of newly launched plant-based milk Kiddiwinks, creating a product specifically tailored to children was the next logical step. The 100% plant-based milk reimagines a childhood staple with a formula comprising oat, chickpeas and...