The ad, by agency Who Wot Why, opens with former Manchester United star Keane on his way to a match, while deftly dealing with a number of obstacles on the way, from enthusiastic fans to members of the media looking for a quick quote. The role of betting in the beautiful game is not mentioned directly in the spot, which...
How to create a logo that lasts
Logos today need to successfully work in more places than ever before, and in a multitude of formats and sizes. Here, Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv in New York, breaks down how to make a mark that endures The post How to create a logo that lasts appeared first on Creative Review....
The vernacular typography of Blackpool’s hotels
The UK seaside resort of Blackpool has a reputation for a number of things: its famous illuminations, its hen dos, its rock, plus a particularly compelling episode of Four in a Bed. Until now, it’s not exactly been known for its graphic design. But that could be set to change thanks to a gorgeous new book from Sarah Horn titled...
The creative opportunities of the metaverse
Everyone is talking about the metaverse, but what opportunities does it really hold for creatives and designers? John Cassy of immersive content studio Factory 42 offers some advice on how to get involved The post The creative opportunities of the metaverse appeared first on Creative Review....
How to become an ECD in advertising
The path to becoming the creative boss of an ad agency can take many forms. Here our ad correspondent Ben Kay discusses the various ways you might gain entry to the club The post How to become an ECD in advertising appeared first on Creative Review....
How to become an ECD in advertising
The path to becoming the creative boss of an ad agency can take many forms. Here our ad correspondent Ben Kay discusses the various ways you might gain entry to the club The post How to become an ECD in advertising appeared first on Creative Review....
How to become an ECD in advertising
The path to becoming the creative boss of an ad agency can take many forms. Here our ad correspondent Ben Kay discusses the various ways you might gain entry to the club The post How to become an ECD in advertising appeared first on Creative Review....
How to become an ECD in advertising
The path to becoming the creative boss of an ad agency can take many forms. Here our ad correspondent Ben Kay discusses the various ways you might gain entry to the club The post How to become an ECD in advertising appeared first on Creative Review....
How to become an ECD in advertising
The path to becoming the creative boss of an ad agency can take many forms. Here our ad correspondent Ben Kay discusses the various ways you might gain entry to the club The post How to become an ECD in advertising appeared first on Creative Review....
Bauhaus Typography at 100
The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s 1977 Orgasm Addict design for Buzzcocks, bearing an upside-down photomontage image by Linder Sterling and type that snakes itself round a sharp corner; and Neville Brody’s art direction of The...
Creative, designer or influencer?
The lines between being a creative and an influencer are increasingly blurring, as generations of designers and artists come of age on social media. Here we talk to social media filmmaker Kevin Parry about how he grapples with being both The post Creative, designer or influencer? appeared first on Creative Review....
Saga’s rebrand strives for quality in the eyes of ‘generation experience’
Saga serves customers over 50 years old across insurance, finance, holidays and cruises. However, the brand’s own survey revealed that the majority of people in this age range find their age defines how they’re represented, and value brands that emphasise the idea of experience rather than age. Off the back of this insight, SomeOne overhauled Saga’s visual and verbal identity...





