creativereview

How to create a logo that lasts

Logos today need to successfully work in more places than ever before, and in a multitude of formats and sizes. Here, Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv in New York, breaks down how to make a mark that endures The post How to create a logo that lasts appeared first on Creative Review....

Bauhaus Typography at 100

The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s 1977 Orgasm Addict design for Buzzcocks, bearing an upside-down photomontage image by Linder Sterling and type that snakes itself round a sharp corner; and Neville Brody’s art direction of The...

creativereview

Creative, designer or influencer?

The lines between being a creative and an influencer are increasingly blurring, as generations of designers and artists come of age on social media. Here we talk to social media filmmaker Kevin Parry about how he grapples with being both The post Creative, designer or influencer? appeared first on Creative Review....

Saga’s rebrand strives for quality in the eyes of ‘generation experience’

Saga serves customers over 50 years old across insurance, finance, holidays and cruises. However, the brand’s own survey revealed that the majority of people in this age range find their age defines how they’re represented, and value brands that emphasise the idea of experience rather than age. Off the back of this insight, SomeOne overhauled Saga’s visual and verbal identity...