Pantone’s Colour of the Year has been running since 1999, and over the years we’ve seen a vast array of shades – including Living Coral, Rose Quartz and Serenity, Radiant Orchid and, for some reason, grey and yellow for 2021. This year, the organisation has announced Very Peri as its prediction for the year ahead – describing it as “a...
Pantone’s 2022 Colour of the Year is periwinkle
Pantone’s Colour of the Year has been running since 1999, and over the years we’ve seen a vast array of shades – including Living Coral, Rose Quartz and Serenity, Radiant Orchid and, for some reason, grey and yellow for 2021. This year, the organisation has announced Very Peri as its prediction for the year ahead – describing it as “a...
On fact and fiction in photography
Two recent projects have illuminated the ways that photography can be used to confuse and manipulate. Patrick Burgoyne investigates what this might mean for the future of media The post On fact and fiction in photography appeared first on Creative Review....
On fact and fiction in photography
Two recent projects have illuminated the ways that photography can be used to confuse and manipulate. Patrick Burgoyne investigates what this might mean for the future of media The post On fact and fiction in photography appeared first on Creative Review....
New Stella Artois campaign from Mother rewards drinkers who say please
While Christmas is widely touted as the season to be jolly, as anyone who’s worked in hospitality over the festive period knows, it’s not all semi-ironic Secret Santa gifts and paper hat selfies. Away from the fun and games of the tentative return of office Christmas pub trips and people getting hammered in attention-grabbing knitwear, there’s a darker side to...
How McSweeney’s zags where other publishers zig
The American publisher has spent the last 23 years defiantly doing the opposite of everyone else in the book and magazine world. Here’s how McSweeney’s creates its distinctive and often daring tone of voice The post How McSweeney’s zags where other publishers zig appeared first on Creative Review....
Great Work: Cyberpunk 2077 embraces augmented reality
Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...
Great Work: Cyberpunk 2077 embraces augmented reality
Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...
Great Work: Cyberpunk 2077 embraces augmented reality
Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...
Great Work: Cyberpunk 2077 embraces augmented reality
Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...
An Oral History of John Lewis’ The Long Wait
It was the Christmas ad that launched a thousand Christmas ads, and established John Lewis’s festive branding tropes for a decade to come. Director Dougal Wilson and adam&eveDDB co-founder Ben Priest remember how The Long Wait was made The post An Oral History of John Lewis’ The Long Wait appeared first on Creative Review....
An Oral History of John Lewis’ The Long Wait
It was the Christmas ad that launched a thousand Christmas ads, and established John Lewis’s festive branding tropes for a decade to come. Director Dougal Wilson and adam&eveDDB co-founder Ben Priest remember how The Long Wait was made The post An Oral History of John Lewis’ The Long Wait appeared first on Creative Review....




