creativereview

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...

creativereview

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...

creativereview

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...

Great Work: Cyberpunk 2077 embraces augmented reality

Set in a dystopian future in which people cyber-enhance their bodies as they fight to survive in a post-apocalyptic metropolis, open-world adventure game Cyberpunk 2077 was the perfect candidate to engage Instagram users with body-modifying AR filters. Produced in partnership with Meta’s Creative Shop, the project tapped into two distinct but equally passionate online communities: Cyberpunk 2077’s global fanbase, and...