The best ads of the year 2021

We all thought that the world would be back to some sort of normality in 2021 – even if was the ‘new normal’ – but as we now know all too well, it’s been a difficult ride. This is reflected in the advertising that brands created, much of which tackled the challenges presented by the pandemic head on, often with...

The best film posters of the year 2021

Well it’s been another strange year for film marketing, a mix of uncertainty about when/if films would be released and the increasing dominance of streaming sites making the most of this opportunity to fill the void. Nevertheless, chaos hasn’t stifled the incredible creativity that studios are calling upon to champion their product, with a fantastic variety of illustrative approaches that...

Annie Atkins curates Christmas at Guinness Storehouse

Annie Atkins has been enlisted for a Guinness Storehouse takeover in Dublin, overseeing the seasonal decor throughout the seven floors of the ever popular tourist attraction showcasing the brewery’s history.  The Dublin-based graphic designer – known in particular for her work designing props and materials for film and TV, namely her collaborations with Wes Anderson – created decorations and designs...

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Red Cross ad asks supporters to react in dollars rather than emojis

The International Committee of the Red Cross (ICRC) has worked in Afghanistan for 30 years, and remains operational across the country during the current crisis, together with its partner the Afghan Red Crescent Society. For its latest campaign, the team conducted data analysis of social media reactions during July-September, such as the emojis and hashtags that have been used in...

Red Cross ad asks supporters to react in dollars rather than emojis

The International Committee of the Red Cross (ICRC) has worked in Afghanistan for 30 years, and remains operational across the country during the current crisis, together with its partner the Afghan Red Crescent Society. For its latest campaign, the team conducted data analysis of social media reactions during July-September, such as the emojis and hashtags that have been used in...