Bauhaus Typography at 100

The legacy of the Bauhaus school’s graphic design has been vast, informing the likes of Kamekura Yusaku’s iconic Tokyo 1964 Olympics identity, with its condensed sans serif font; Malcolm Garrett’s 1977 Orgasm Addict design for Buzzcocks, bearing an upside-down photomontage image by Linder Sterling and type that snakes itself round a sharp corner; and Neville Brody’s art direction of The...

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Creative, designer or influencer?

The lines between being a creative and an influencer are increasingly blurring, as generations of designers and artists come of age on social media. Here we talk to social media filmmaker Kevin Parry about how he grapples with being both The post Creative, designer or influencer? appeared first on Creative Review....

Saga’s rebrand strives for quality in the eyes of ‘generation experience’

Saga serves customers over 50 years old across insurance, finance, holidays and cruises. However, the brand’s own survey revealed that the majority of people in this age range find their age defines how they’re represented, and value brands that emphasise the idea of experience rather than age. Off the back of this insight, SomeOne overhauled Saga’s visual and verbal identity...

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The best games of the year 2021

2021 was a tough year for game developers, as well as console manufacturers. Many gamers struggled to get hold of the new PlayStation 5 – which was subject to scalpers from the moment it launched – and several long-awaited titles were delayed as a result of Covid. Even so, there were plenty of creative highlights from across the year, including...

Only Studio creates new branding for cultural research hub network BIRI

Spread across the Black Sea and southern Europe, Africa, the Middle East and Central Asia, the BIRI play a key role in connecting researchers in the UK with communities around the world “and in sustaining vital cultural and diplomatic relationships that build capacity to benefit research and knowledge exchange in the UK and overseas,” according to Only. Each institute has...