Gretel’s head of design, Dylan Mulvaney, shares how the studio has built an internship programme that benefits both the studio and the careers of young creatives The post How to nurture creative talent appeared first on Creative Review....
What the Beatles can teach us about creative process
The epic Disney+ series The Beatles: Get Back shows the sprawling, messy process of creativity. Here Bas Korsten and Daniel Bonner, Global CCOs at Wunderman Thompson, draw out six insights from it for creative teams to learn from The post What the Beatles can teach us about creative process appeared first on Creative Review....
What the Beatles can teach us about creative process
The epic Disney+ series The Beatles: Get Back shows the sprawling, messy process of creativity. Here Bas Korsten and Daniel Bonner, Global CCOs at Wunderman Thompson, draw out six insights from it for creative teams to learn from The post What the Beatles can teach us about creative process appeared first on Creative Review....
Don’t be like Emily in Paris, says Duolingo campaign
The show, which has become something of a phenomenon, depicts the life of an American marketing executive who finds herself transplanted to Paris. Much has been written about the series, in particular Emily’s ongoing struggle to tap into French language and culture. Duolingo’s new campaign, by BETC, piggybacks on the programme, making light of its impact on pop culture and...
Ewen Spencer on finding his niche – and sticking with it
We speak to the prolific documentarian of British subcultures about keeping his work relevant while examining youth culture through a more commercial lens The post Ewen Spencer on finding his niche – and sticking with it appeared first on Creative Review....
Trust and the designer-client relationship
Trust is the essential component to making great creative work. Here, designer and co-founder of Wolff Olins, Michael Wolff, examines its role in our personal and work lives, in brands, and in how we use design to shape the world we want to live in The post Trust and the designer-client relationship appeared first on Creative Review....
Trust and the designer-client relationship
Trust is the essential component to making great creative work. Here, designer and co-founder of Wolff Olins, Michael Wolff, examines its role in our personal and work lives, in brands, and in how we use design to shape the world we want to live in The post Trust and the designer-client relationship appeared first on Creative Review....
Daniel Shaffer on drawing as attention seeking and a lifetime of Cartoon Network
Like many illustrators, Daniel Shaffer’s career path has always seemed inevitable. As a fairly shy child, he says drawing made him feel “more comfortable and safe”, and that expressing himself through art was a way to self-soothe and a “conduit for channeling and releasing built-up emotions”. He adds, “I used drawing as a way to attract attention that I wouldn’t...
Apple draws mixed responses with its latest ads
Apple has released two sets of ads in recent weeks that both continue the tech brand’s established habit of artfully showing off what its products can do. This simple premise has led to long-running, hugely successful ads including the Shot on iPhone campaign, which demonstrates how great the smartphone’s camera is for taking photos and making films. The more innocuous...
Inside The Matrix Resurrections
As the mind-bending world of the Matrix returns to the big screen, we speak to the team behind the latest film’s screen-based graphics about helping reboot the cult classic for a new era The post Inside The Matrix Resurrections appeared first on Creative Review....
New Sky Bet ad focuses on ease of use of app
The ad, by agency Who Wot Why, opens with former Manchester United star Keane on his way to a match, while deftly dealing with a number of obstacles on the way, from enthusiastic fans to members of the media looking for a quick quote. The role of betting in the beautiful game is not mentioned directly in the spot, which...
How to create a logo that lasts
Logos today need to successfully work in more places than ever before, and in a multitude of formats and sizes. Here, Sagi Haviv, partner and designer at Chermayeff & Geismar & Haviv in New York, breaks down how to make a mark that endures The post How to create a logo that lasts appeared first on Creative Review....