Panóptico de Actualidad Gráfica y Visual
Flare Audio designed Calmer as an in-ear device that reduces stressful frequencies. In an always-on world which constantly bombards us with noises and distractions, its appeal seemed universal – but the team hadn’t drilled much further down into specific audiences. “It soon became apparent that we received an awful lot of positive feedback from people who were hypersensitive to sound,...
Flare Audio designed Calmer as an in-ear device that reduces stressful frequencies. In an always-on world which constantly bombards us with noises and distractions, its appeal seemed universal – but the team hadn’t drilled much further down into specific audiences. “It soon became apparent that we received an awful lot of positive feedback from people who were hypersensitive to sound,...
Flare Audio designed Calmer as an in-ear device that reduces stressful frequencies. In an always-on world which constantly bombards us with noises and distractions, its appeal seemed universal – but the team hadn’t drilled much further down into specific audiences. “It soon became apparent that we received an awful lot of positive feedback from people who were hypersensitive to sound,...
There’s been a spate of fitness ads rooted in realism in recent months. Even the originator of earnest voiceovers and endurance metaphors, Nike, changed tack when it celebrated the joy of being rubbish at sport as part of its Play New campaign. While January used to be a time of shaming people into joining the gym, New Balance is the...
There’s been a spate of fitness ads rooted in realism in recent months. Even the originator of earnest voiceovers and endurance metaphors, Nike, changed tack when it celebrated the joy of being rubbish at sport as part of its Play New campaign. While January used to be a time of shaming people into joining the gym, New Balance is the...
Aude Bertrand ascribes the narrative quality of her illustrations to her love of cinema. Based in Montpellier in France, the creative graduated in film before she even started studying illustration, but like most in her profession, she tells us she’s “been drawing since I was a kid … I’ve always done artistic activities for fun, whether it was music, video or...
How does the environment relate to Art Nouveau typography, and is it going anywhere? And will variable fonts finally come into their own? Monotype weighs in on the trends du jour The post New type trends to look out for in 2022 appeared first on Creative Review....
Our design correspondent expounds on the pleasures of the quirky email newsletters that offer intriguing and often unexpected insights into the creative mind The post On the weird joy of newsletters appeared first on Creative Review....
It’s part of a designer’s job to use their eyes, question and build up a library of references and inspirational material to use. This aids your design work and sets one designer apart from another. How else will a client notice you and your work? Why else would someone choose to hire you? By cultivating your enthusiasm for the industry,...
Brands are lining up their wares for dry January – last week Heineken released a glitzy spot for its non-alcoholic beer drawing on the premise that it’s superstitious to say ‘cheers’ unless you have a drink that at least looks like alcohol in your hand. And now Corona has arrived with an unexpectedly quirky spot for its new Sunbrew beer....
Matt Willey has had a particularly busy few months – whether working on redesigns for the Big Issue and the Paris Review, or launching his own editorial experiment with Dan Crowe, Inque. The Pentagram partner’s latest project sees him swap the world of magazines for TV as he unveils his work on Landscapers, a true crime mini-series from Sky Atlantic...
“We’re just doing purpose on steroids now.» Thomas Kolster, jury chairman for the 2022 D&AD Impact awards, talks to CR about why it’s time for brands to move past the hot air, and truly recognise how they can help consumers in their lives The post Why it’s time for brand purpose to get real appeared first on Creative Review....
