Sunsets, Synesthesia, and Good Times In a Bottle (or Can)

Did you know that La Croix was founded 40 years ago in Wisconsin? If you squint a little, you can see that, but the brand itself has become commonplace to the point that it’s surpassed any kind of Midwestern specificity. It can seem risky to tie the branding of a beverage to a specific time or place. But in an...