Ryvita goes full colour in new visual identity

Founded in 1925 by John Edwin Garratt, Ryvita was brought to life when the world was a far simpler place – and consumer choice was much more limited. The rye-based crispbread is one of those brands that many of us grew up with, but was typically viewed as as a ‘diet' option for weight conscious mums. Since Ryvita's heyday, society's...