Remembering Dan Wieden

“I'm an old hippie, a wayward child. We never expected to be this successful.” This was Dan Wieden in 2012, reflecting on 30 years of Wieden + Kennedy, the agency network that he co-founded with David Kennedy in 1982, on April Fool's Day. The irreverent, slightly cheeky choice of April 1 as a founding day set a precedent for the...