Petfolk’s stylish new identity rethinks the vet experience

The vet experience has traditionally left much to be desired, with a lack of transparency often resulting in it feeling overtly transactional and overwhelming for pet owners. Founded by vets and siblings Dr Audrey Wystrach and Michael Wystrach, Petfolk is envisioned as a modern veterinary care brand tailored for today's generation of ‘pet parents'. Operating out of physical locations in...