Pentagram designs cannabis branding to advocate for «communities deeply harmed by the war on drugs»

Design studio Pentagram has created branding that references the injustice of America's war on drugs for Ben's Best Blnz cannabis company, which was launched by Ben & Jerry's co-founder Ben Cohen. Pentagram was tasked with distilling these values into the packaging and brand identity for Colorado-based Ben's Best Blnz (B3), using a selection of colourful backgrounds with bold graphics with...