A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
Why illustration needs to be used in the right way by brands
When used with intention and purpose, illustration can enhance a brand. But all too often it is being used only to bring personality to otherwise bland design, says Otherway’s Jono Holt...
Kathmandu shows the gentle side of nature in new campaign
Leading outdoor lifestyle brand Kathmandu has partnered with Auckland-based creative agency Motion Sickness on a new global campaign that positions the great outdoors as a source of comfort and relaxation. Building on Kathmandu’s subversive messaging around nature being a place for self-care rather than conquest – as is often the focus for outdoor brands – the new campaign, titled ‘Outside…...
The Ordinary challenges supposed skincare innovation in new campaign
The Ordinary has released a new campaign that pushes back against the empty marketing language used frequently by beauty brands to ‘dupe’ customers. Titled The Periodic Fable, the campaign reimagines the scientific periodic table by substituting various chemical elements for beauty buzzwords. From ‘age-defying’ and ‘magic’ to ‘wrinkle erasing’ and ‘flawless’, the newly-devised chart lays out the… Source...
Denada, un diseño libre de aditivos, por Jo Cutri Studio
Para ofrecer las mejores experiencias, utilizamos tecnologías como las cookies para almacenar y/o acceder a la información del dispositivo. El consentimiento de estas tecnologías nos permitirá procesar datos como el comportamiento de navegación o las identificaciones únicas en este sitio. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones. El almacenamiento o acceso técnico es...
Los desafíos del naming no alfabético: el caso 26 1 18 1
El fallo del Tribunal Supremo que permite a Inditex registrar la marca “26 1 18 1” reabre un debate sobre los límites del naming y el valor distintivo de los números como signos de marca. ¿Puede una secuencia numérica tener la misma fuerza simbólica que una palabra o un logotipo? La reciente sentencia del Tribunal […]...
Why the Pixel 10 Pro Fold Caught Fire and Why You Don’t Need to Worry
If you’ve seen that viral clip of the Pixel 10 Pro Fold going up in smoke — yes, it actually happened.But before anyone panics, let’s clear things up. During a YouTube durability test, the foldable was bent in the “wrong” direction — backward, against its hinge. The frame cracked near one of the antenna lines, slicing into the battery. Within...
Tendencias retail 2026: de vender a emocionar
La tienda se reinventa para sobrevivir a una era digital y llena de incógnitas: tiendas que ya no venden productos, sino emociones, comunidad y bienestar, se alzan como la siguiente frontera del comercio físico. La revolución digital, los cambios en el comportamiento de los consumidores y un contexto global marcado por tensiones geopolíticas y presiones económicas están redefiniendo el ecosistema...
Samsung’s Project Moohan XR headset launches October 21 — Galaxy’s first Android XR device marks the start of a new AI-powered reality
Samsung has finally made it official — its long-awaited Project Moohan XR headset is getting a full reveal at a special event called “Worlds Wide Open” on October 21 at 10:00 PM Eastern Time (that’s October 22, 7:30 AM in India). The company calls it “a new era of multimodal AI,” and that’s not just marketing. This launch marks the...
Mercedes-Benz Vision Iconic blends old-school glamour with new-age EV power
What happens when Mercedes looks back at its 1930s legends to imagine the EVs of tomorrow? The answer is electric—and a little bit magical. Every once in a while, a car concept drops that makes you stop scrolling. The Mercedes-Benz Vision Iconic is one of those. Unveiled in Shanghai, it’s a wild mix of vintage glam and sci-fi thinking—a car...
iPhone Fold could be cheaper than anyone expected — Apple’s new hinge design quietly changes everything
Apple’s long-rumored foldable iPhone — often called the “iPhone Fold” — might cost Apple a lot less to build than anyone thought. New reports say the company has figured out how to make its complex folding hinge significantly cheaper, which could mean a more affordable price (or bigger profits) when the phone finally launches. What’s happening According to analysts, Apple’s...
Entrevistamos a James Greenfield, CEO & Founder de Koto Studio
James Greenfield es una de las voces más influyentes del branding internacional. Fundador y CEO de Koto Studio, ha trabajado junto a algunas de las marcas más reconocidas del mundo —como Netflix, Airbnb, Amazon o Microsoft— redefiniendo la forma en que las identidades conectan con las personas y evolucionan en entornos globales. Con una trayectoria… Ver artículo La entrada Entrevistamos...