creativereview

Kathmandu shows the gentle side of nature in new campaign

Leading outdoor lifestyle brand Kathmandu has partnered with Auckland-based creative agency Motion Sickness on a new global campaign that positions the great outdoors as a source of comfort and relaxation. Building on Kathmandu’s subversive messaging around nature being a place for self-care rather than conquest – as is often the focus for outdoor brands – the new campaign, titled ‘Outside…...

creativereview

The Ordinary challenges supposed skincare innovation in new campaign

The Ordinary has released a new campaign that pushes back against the empty marketing language used frequently by beauty brands to ‘dupe’ customers. Titled The Periodic Fable, the campaign reimagines the scientific periodic table by substituting various chemical elements for beauty buzzwords. From ‘age-defying’ and ‘magic’ to ‘wrinkle erasing’ and ‘flawless’, the newly-devised chart lays out the… Source...

Denada, un diseño libre de aditivos, por Jo Cutri Studio

Para ofrecer las mejores experiencias, utilizamos tecnologías como las cookies para almacenar y/o acceder a la información del dispositivo. El consentimiento de estas tecnologías nos permitirá procesar datos como el comportamiento de navegación o las identificaciones únicas en este sitio. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones. El almacenamiento o acceso técnico es...

Tendencias retail 2026: de vender a emocionar

La tienda se reinventa para sobrevivir a una era digital y llena de incógnitas: tiendas que ya no venden productos, sino emociones, comunidad y bienestar, se alzan como la siguiente frontera del comercio físico. La revolución digital, los cambios en el comportamiento de los consumidores y un contexto global marcado por tensiones geopolíticas y presiones económicas están redefiniendo el ecosistema...

40fakes

Samsung’s Project Moohan XR headset launches October 21 — Galaxy’s first Android XR device marks the start of a new AI-powered reality

Samsung has finally made it official — its long-awaited Project Moohan XR headset is getting a full reveal at a special event called “Worlds Wide Open” on October 21 at 10:00 PM Eastern Time (that’s October 22, 7:30 AM in India). The company calls it “a new era of multimodal AI,” and that’s not just marketing. This launch marks the...

40fakes

iPhone Fold could be cheaper than anyone expected — Apple’s new hinge design quietly changes everything

Apple’s long-rumored foldable iPhone — often called the “iPhone Fold” — might cost Apple a lot less to build than anyone thought. New reports say the company has figured out how to make its complex folding hinge significantly cheaper, which could mean a more affordable price (or bigger profits) when the phone finally launches. What’s happening According to analysts, Apple’s...

brandemia

Entrevistamos a James Greenfield, CEO & Founder de Koto Studio

James Greenfield es una de las voces más influyentes del branding internacional. Fundador y CEO de Koto Studio, ha trabajado junto a algunas de las marcas más reconocidas del mundo —como Netflix, Airbnb, Amazon o Microsoft— redefiniendo la forma en que las identidades conectan con las personas y evolucionan en entornos globales. Con una trayectoria… Ver artículo La entrada Entrevistamos...