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Timothée Chalamet and David Beckham kick off adidas’ World Cup campaign
With the FIFA men’s World Cup kicking off in just over a month, adidas has thrown down the gauntlet to rivals with a cinematic five-minute short fronted by their latest big-name signing: Timothée Chalamet. The Marty Supreme actor takes centre stage in Backyard Legends, whose impressive cast spans the worlds of football, music and entertainment. Modern icons of the game...
Mastercard impulsa las tarjetas virtuales más allá de los pagos por pagar
Las tarjetas virtuales están transformando la gestión de cuentas por cobrar en el sector empresarial, convirtiéndose en una herramienta estratégica que va más allá de su función tradicional en el procesamiento de pagos. Esta evolución representa un cambio fundamental en cómo las empresas optimizan sus flujos de efectivo y modernizan sus operaciones financieras. Según investigaciones recientes de Mastercard, casi dos...
Zest ADGM nombra a Zeid Barghouti como director ejecutivo senior para expandir la infraestructura de mercados privados
Zest Equity, empresa de infraestructura transaccional digital especializada en mercados privados, ha nombrado a Zeid Barghouti como director ejecutivo senior de su entidad regulada por la FSRA, ZE Transaction Solutions Limited, conocida como Zest ADGM. El nombramiento formaliza el liderazgo de Barghouti en la división con sede en Abu Dhabi Global Market y refuerza la estrategia de expansión de la...
In Dialogue: Magnum Learn Lab’s Tania Bohórquez and Ania Nałęcka-Milach
The post In Dialogue: Magnum Learn Lab’s Tania Bohórquez and Ania Nałęcka-Milach appeared first on Magnum Photos....
Experimental Typography by Hiroshi Imaeda (PENETRATE)
In an era where connection is effortless, intimacy often feels distant. Surrounded by countless digital voices, we may find ourselves more isolated than ever. Hiroshi Imaeda is a Japanese graphic designer and art director whose practice spans brand communication and experimental visual research. After working at agencies in Nagoya and Tokyo and later at Interbrand Japan, he founded PENETRATE in...
Most Creative Advertising Agency: Mother
Achieving an unprecedented threepeat by being named Most Creative Advertising Agency in our Annual Awards 2026 is surely no coincidence. So what’s the secret behind Mother’s continued success? “Creativity – our competitive advantage,” according to the agency. But is there more to it than that? Well, yes: while the industry spent much of the past 12 months retreating into mergers...
Most Creative Production Company: Business Club
In a competitive commercial filmmaking landscape, Business Club has carved out a distinctive, irreverent voice – one that has earned it the title of Most Creative Production Company in our Annual Awards 2026. Founded in Sweden around a decade ago, with a London outpost established in late 2023 by managing director Tom Berendsen, Business Club remains intentionally lean and nimble:...
Most Creative Design Agency: Design Bridge and Partners
A little over three years ago, Design Bridge and Partners was born, following WPP’s merger of Superunion and Design Bridge. Back then, the focus was on driving positive change. In 2025, the studio went a step further to prove that design isn’t just an output but also a “multiplier of growth” – a claim many agencies make but few can...
Twix: Two is more than one campaign
For years chocolate biscuit snack Twix pitted the two halves of its bar against each other in its advertising, a showdown between left and right. For this campaign, the brand wanted to play on that duality still, but instead of a battle, the brief for this campaign was to visualise the notion that “Twix is better because it comes as...
Lidl: Lidl by Lidl campaign
PR and creative agency The Romans set out to make Lidl part of the cultural conversation around the Oasis reunion tour in the summer of 2025, after research showed that fans are more likely to engage with brands that endorse their interests. The agency tapped into Lidl’s unofficial two-year association with the Gallagher brothers, capitalising on the buzz around the...