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Allrounder Baroque

Allrounder Baroque is a transitional serif member of the Allrounder superfamily. A playful and dynamic medium-contrast typeface, its lush shapes guide the reader’s eye across the page. Like its famous Baroque-era ancestors penned by van Dijck, Fleischmann, and Baskerville, Allrounder Baroque is an ideal book typeface. Set large, it’s at home in luxury branding and serious-yet-approachable corporate design. At 10...

creativereview

OpenAI leans into ‘human craft’ for debut ChatGPT brand campaign

In a bid to further cement ChatGPT’s prominent place in our everyday lives, OpenAI has released its first major campaign for the popular AI chatbot. Following a much-anticipated Super Bowl ad earlier this year, which looked to position ChatGPT as one of humanity’s greatest inventions, this latest marketing venture instead grounds itself in the day-to-day realities of users. Source...

creativereview

App turns bedtime stories into audiobooks for visually impaired children

The Royal Society for Blind Children (RSBC) has partnered with creative agency Innocean Berlin on the release of a new app designed to improve access to audiobooks for visually impaired children. Bedtime Donations, which is available to download now on the App Store and Google Play, captures the voices of parents and caretakers as they read bedtime stories, and transforms...

¿Qué pasaría si a Pedro Sánchez no le gustara el nuevo logo de Repsol y exigiera volver al de Cruz Novillo? por Víctor Palau

Imaginemos la escena. Pedro Sánchez comparece en público y declara que el nuevo logotipo de Repsol no le convence. Que, en su opinión, la compañía debería recuperar la identidad que diseñó Cruz Novillo hace décadas. Lo dice con la solemnidad de quien cree estar defendiendo algo más que una estética: la memoria, la tradición, lo […]...

idnmagazine

Le Carton Studio — Paris & Nantes, France

“Refreshing an existing brand identity is often simpler, as clients typically have a clear vision of their needs and desired direction. In contrast, creating a brand identity from scratch demands extensive research and in-depth discussions with the client. The process involves significant experimentation and questioning, which we find intellectually stimulating, though undeniably more challenging. While both approaches have their complexities,...

Photoshop Beta amplía Generative Fill con nuevos modelos de IA

Para ofrecer las mejores experiencias, utilizamos tecnologías como las cookies para almacenar y/o acceder a la información del dispositivo. El consentimiento de estas tecnologías nos permitirá procesar datos como el comportamiento de navegación o las identificaciones únicas en este sitio. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones. El almacenamiento o acceso técnico es...

40fakes

Arattai App: India’s Homegrown Chatting Alternative

“Imagine replacing WhatsApp with something built here, for you.” That’s the promise behind Arattai, a messaging app developed by Zoho Corporation that has recently surged in popularity. What Is Arattai? Arattai (meaning “casual chat” in Tamil) is a cross-platform messaging and VoIP application offering text, media sharing, voice and video calls, channels, and stories. The app supports Android, iOS, desktop,...