The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
KFC’s latest stunt is pinching other brands’ slogans
The April Fool’s Day campaign by Mother sees KFC embrace iconic taglines including Because You’re Worth It, The Power of Dreams, Every Little Helps and, amusingly, Gives You Wings. It follows the hiatus of KFC’s 64-year-old It’s Finger Lickin’ Good slogan in 2020, when Covid rendered the tagline immediately inappropriate. KFC promises that it’s set to return, but for the...
Graphic Designers Have Always Loved Minimalism. But At What Cost?
Stop me if you’ve heard this one before: Company X announces a new logo with a buzzword-filled press release. We’ve been hard at work for months in rethinking how to best represent ourselves to our customers, it reads. We think this new logo reflects our values by signaling simplicity and approachability. Can you picture it? It’s a sans-serif wordmark (bonus...


