La campaña de BrandOpus se ha encargado tanto de renovar la identidad visual de la marca como de publicitarla por nuevos espacios, como imágenes gif y anuncios televisivos. Oscar Mayer ha lanzado «Keep it Oscar», una campaña que pretende aportar cohesión y modernidad a la marca a través de la reelaboración del logotipo, el packaging […]...
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
Stonewall’s new identity embraces a more activist future
The identity is designed to help Stonewall – which was founded in 1989 – continue to fight for the rights of LGBTQ+ people, in recognition that the organisation’s work has become more complex in recent times. Over the years, the organisation has campaigned for equal rights around marriage, adoption and inclusive education – but now faces rising levels of intolerance....
aiXdesign
What is the future of design? How does artificial intelligence influence designers and creatives? aiXdesign is a research project at the University of Applied Sciences Hamburg (HAW Hamburg), centered around the question how complex algorithms, incorporating big data collections, change the way designers work. We are undergoing another digital transformation: Big Data, Machine Learning, and other artificial intelligence methods are...
El estilazo propio de Zipeng Zhu
Zipeng zhu es un hombre con muchas virtudes, es diseñador, ilustrador, animador y director de arte en la ciudad de Nueva York y nos cuentan que antes de comer queso y hablar inglés, comía arroz y hablaba mandarín y cantonés en China. [embedded content] La verdad es que me ha costado bastante seleccionar los proyectos para mostrar porque cada proyecto...
Mi diseño favorito de Saul Bass
Todos tenemos diseñadores fetiche. Maestros a los que admiramos y cuyo trabajo nos deja una importante huella. Figuras referentes en las que nos gustaría vernos reflejados y cuyo influjo, en ocasiones, han sido un factor determinante a la hora de elegir el diseño como profesión. Entre todas esas grandes figuras está Saul Bass. Saul Bass (8 de mayo de 1920...
¿Qué es la Nueva Bauhaus Europea?
Se trata de una iniciativa lanzada por Ursula von der Leyen, presidenta de la Comisión Europea, y pretende abrir un espacio de encuentro para diseñar futuras maneras de vivir....
50 years of the Smiley brand
When Franklin Loufrani trademarked the now iconic smiling face symbol in 1971, he coined the term ‘Smiley’. Over the following five decades, The Smiley Company has evolved into a global lifestyle licensing brand with a defiantly optimistic outlook. A simple mantra launched the brand to the world: ‘Take the Time to Smile’. “Back then, this was meant in the most...
Victo Ngai on the pressures of illustrating well-known book covers
Victo Ngai is an LA-based illustrator from Hong Kong and she’s created editorial illustrations for titles such as the New York Times and New Yorker, while also working on storyboards and animation art for the likes of NBC and Dreamworks. “I was an only child born to working immigrant parents. We moved around a lot when I was little so...
The ups and downs of being a hybrid creative
In today’s complex media landscape, creatives are often expected to work across multiple mediums. CR speaks to those who’ve broadened their practice to understand the benefits and challenges of the multi-disciplinary life The post The ups and downs of being a hybrid creative appeared first on Creative Review....










