Yoigo, la marca premium de MASMOVIL, amplía su catálogo de servicios y se adentra en nuevos mercados para el hogar. Bajo el epígrafe GO —que vincula con la marca Yoigo—, nacen las nuevas submarcas: EnergyGO, MoneyGO, HomeGO, SafeGO y DoctorGO. El trabajo de identidad ha recaído en la consultora de branding Claar.design, que en su momento ya desarrolló la identidad...
Tony Barry on why advertising should move people
The director and former Wieden + Kennedy creative director looks back on the lessons he’s learned about peeling back the ‘veneer’ of advertising to make people laugh, cry, and truly believe in what they’re watching The post Tony Barry on why advertising should move people appeared first on Creative Review....
Un repaso al siglo XX: un packaging por cada década, por Natasha Alimova
Natasha Alimova es una diseñadora rusa/argentina con base en Nueva Zelanda. Está especializada en branding y packaging y como carta de presentación os traemos este interesante proyecto en el que ha desarrollado un packaging por cada década del siglo XX, basado en los valores y tendencias de la época. Son de ese tipo de proyectos que uno disfruta haciéndolos y...
Cephas Williams project features letters from Black boys to their future selves
Cephas Williams and mental health charity Mind in Hammersmith, Fulham, Ealing and Hounslow in London have teamed up one year on from the murder of George Floyd to promote a message of hope from Black boys in the community. The World I Want to See is a collection of letters that came out of a series of workshops co-facilitated by...
Shelter launches updated brand identity alongside new ad campaign
Shelter’s new brand identity is created by Superunion and features a red arrow formed by brushstrokes. The intention is to bring a sense of the activism that was at the heart of the charity when it was formed in the 1960s back to the logo, while still referencing the shape of a roof which was a central part of Shelter’s...
«Batman: cerrado por vacaciones», Paco Roca se traslada a Gotham City
La antología «Batman: The World» reúne a artistas internacionales entre los que se incluye al valenciano Paco Roca. El guionista e ilustrador valenciano Paco Roca es uno de los artistas seleccionados por DC para formar parte del elenco de «Batman: The World«, una antología de historias en torno a Batman que ECC Ediciones publicará en nuestro país el próximo mes...
Sainsbury’s launches new tagline, Helping Everyone Eat Better
The new positioning is created by Wieden + Kennedy London, and features an exuberant new commercial with a voiceover by Stephen Fry. With the work, Sainsbury’s aims to stress that its offering is both good for people but also for the planet. The spot, directed by Filip Nilsson, features striking and colourful shots of healthy food alongside the black-and-white imagery...
Sainsbury’s launches new tagline, Helping Everyone Eat Better
The new positioning is created by Wieden + Kennedy London, and features an exuberant new commercial with a voiceover by Stephen Fry. With the work, Sainsbury’s aims to stress that its offering is both good for people but also for the planet. The spot, directed by Filip Nilsson, features striking and colourful shots of healthy food alongside the black-and-white imagery...
«Todo el Mundo es Fabuloso»: así es el primer kit de LEGO dedicado a la comunidad LGTBIQ+
Aunque todavía faltan unos días para que llegue el Mes del Orgullo, en LEGO se han adelantado y han presentado «Todo el Mundo es Fabuloso», un set que celebra la diversidad de los fans de la marca danesa en todo el mundo. El conjunto está formado por 346 piezas y presenta 11 figuras monocromáticas que combinan con el escenario, que...
Inge Morath’s First Months at Magnum
The post Inge Morath’s First Months at Magnum appeared first on Magnum Photos....
Ruwangi Amarasinghe — Colombo, Sri Lanka
“I have always found that getting proportions exact is a bit difficult working at large scale, and you need to keep in mind that colours should contrast to be visible at further distances, which is why I tend to use bold black outlines. When working on paper, you can really concentrate on minute details, but when painting a mural you have...
Tipografía, arquitectura y arte de papel al estilo de Wes Anderson
El arte en papel de la diseñadora y creativa Mel Edwards, mezcla su amor por la tipografía, la arquitectura, el arte del papel y la estética de Wes Anderson. Para la edición de 2021 de 36 Days of Type, Mel decidió crear una serie tipográfica, a través de arte en papel artesanal al mejor estilo de uno de los directores...











