Selfridges is now selling NFTs in-store

This week, Selfridges became the first retailer to sell NFTs IRL, as the retailer puts it, as part of its exhibition of Op-Art giant Victor Vasarely in collaboration with French fashion house Paco Rabanne. Titled Universe, the show is described by Selfridges as a “groundbreaking entrance into the metaverse”,  and will be selling around 1,800 NFTs for between £2,000 and...

Oatly launches cute but weird puppet campaign The New Norm&al Show

Oatly has launched a cute but pretty weird new campaign, The New Norm&al Show, starring carton-based puppet pals Norm and Al. In the brand’s biggest ever UK campaign, the miniseries comprises five short episodes of the show created by its in-house agency ‘Oatly Department of Mind Control’ (which replaced its marketing department in 2019), director Conor Finnegan and production company...