experimenta

Olimpia Zagnoli: texturas, personajes, escenas,… todo funciona, todo gusta

Apple, Dior, The New York Times, Moleskine, Barilla, MoMA, Uniqlo, The New Yorker, Fendi,… solo con esta impresionante lista de clientes sería más que suficiente para darnos cuenta la clase y real dimensión de la ilustradora y diseñadora italiana Olimpia Zagnoli. La entrada Olimpia Zagnoli: texturas, personajes, escenas,… todo funciona, todo gusta apareció primero en Experimenta....

eyeondesign

Inside the World of Olfactory Branding, Where Companies Make Their Name One Sniff at a Time

Close your eyes and let me whisper “scent branding” into your waiting ear. What exactly does that phrase conjure? You might think of retailers diffusing scents in-store or selling their own branded perfume. You might imagine hotels, airlines and casinos, experience brands synonymous with an enveloping physical environment. You might also detect a whiff—as I did—of slightly cornball, subliminal gimmickry. ...

experimenta

Mane Tatulyan: conferencia y presentación de libro en ESNE

Este miércoles 6 de abril a las 18:30 horas se llevará a cabo en el auditorio principal de ESNE, la Escuela Universitaria de Diseño, Innovación y Tecnología de Madrid, la presentación del libro La Singularidad Radical. Ensayo sobre los Fenómenos Singulares, de la diseñadora y escritora argentina, Mane Tatulyan, editado por Experimenta Libros en inglés y castellano. La entrada Mane...

slanted

Posters Can Help

Recent events in Ukraine have led the team at Slanted to ask ourselves, as designers, what is our work really good for? With the announcement of this call for submissions our aim is to help two aid organizations sustainably. Posters Can Help is an ambitious project, a poster book spanning ± 1,000 pages. Each page will show either one full-page artwork or...

slanted

Posters Can Help

Recent events in Ukraine have led the team at Slanted to ask ourselves, as designers, what is our work really good for? With the announcement of this call for submissions our aim is to help two aid organizations sustainably. Posters Can Help is an ambitious project, a poster book spanning ± 1,000 pages. Each page will show either one full-page artwork or...

Mockup de branding

Como sabes, un mockup es en realidad un collage que, muchas veces, mezcla lo digital con la realidad. Su objetivo es crear una imagen realista donde se pueda ver un diseño como si hubiera sido impreso y lo hubieras fotografiado. Por eso, es una forma de presentar los trabajos a los clientes y que tengan una mayor aceptación. En Internet...

creativereview

Take away your takeaway, says new McDonald’s anti-littering campaign

Takeaway packaging is the third largest source of littering in cities across the world, according to recent research by the University of Cádiz in Spain. As Norway’s largest takeaway restaurant chain, McDonald’s is a substantial part of the problem in Norwegian cities – and it doesn’t help that its iconic golden arches make its packaging very noticeable. But in a...