Ladybird updates its branding – but don’t worry, it’s kept the spotty beetle

Brands often talk about ‘iconic' logos, but generations of children that grew up reading Ladybird books are likely to agree that the publisher's red and black beetle symbol really does belong in that category. The imprint, which is now part of Penguin Random House, published its first titles in 1914, and since then the company has always used a ladybird...