ITV Creative and DixonBaxi rebrand ITV as a “cultural destination”

The challenges faced by traditional broadcasters amid the ever-expanding world of streaming have been laid bare in recent years. Following a period of soul-searching about its own role in British media and culture, ITV has announced the launch of ITVX – the UK's first integrated advertising and subscription platform. An advertiser-funded, free-to-watch streaming service, it replaces the brand's... Source