Sobre el NYTimes, el boom de los logotipos dinámicos y la experimentación tipográfica a tiempo real

Antes de meternos de lleno en el tema, un poco de contexto. Recientemente, el departamento de investigación y desarrollo del New York Times, llamado R&D por sus siglas en inglés (research and development) ha actualizado su identidad visual. Además de renovar su website y su forma de comunicar, el principal asset de la nueva marca es un logotipo dinámico, que...

Tad Carpenter’s Sunday Suns is “half therapy and half visual journalism”

In 2015, Carpenter – who runs brand studio Carpenter Collective together with his wife – found he was having a difficult time. Unsure whether he could attribute it to the “24/7 scrolling culture”, career burnout, or “the current toxic America”, he couldn’t help but question his creative output. “As a human, I was feeling overwhelmed, anxious, depressed, off, all of...

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Do Gender-Neutral Pronouns Need Their Own Glyphs?

As gender-neutral pronouns become more commonplace in spoken language, they haven’t yet found a secure perch in written text. With the growing embrace of fluid and nonbinary gender identities in Western culture, is it time to introduce a new character on our keyboards? Plenty has been written and debated on the perceived visual gendering of typefaces (big/heavy = masculine, curly/decorative/light...