Coinbase’s Super Bowl ad – and the fallout after it – has shone a spotlight on the relationship between tech and marketing. Here Lore Oxford, global head of cultural insights at We Are Social, examines what it can teach us...
The Grand National gets a galloping new standalone brand
In 2022, the annual steeplechase welcomes an in-person audience for the first time in two years – 2020 was held as a virtual race, and only owners, trainers and staff were allowed onto the racecourse in 2021. To mark its return to normality, the Grand National is launching its first standalone visual identity – previously, the horse race was branded...
Historia del logo de Tesla
Cada empresa, marca personal, negocio… tiene un logotipo que la define. Este debe combinar la esencia de lo que hace y lo que quiere que los demás entiendan de su marca. Pero, ¿conoces la historia del logo de Tesla Antes de que te lo preguntes, nos vamos a tener que retrotraer varios años atrás, porque si bien ahora es conocida...
Nother Studio
Simon Langlois es el diseñador gráfico y director de arte detrás de Nother, un estudio canadiense que se define como «humilde, colaborativo y sensible»....
Nother Studio
Simon Langlois es el diseñador gráfico y director de arte detrás de Nother, un estudio canadiense que se define como «humilde, colaborativo y sensible»....
Nother Studio
Simon Langlois es el diseñador gráfico y director de arte detrás de Nother, un estudio canadiense que se define como «humilde, colaborativo y sensible»....
¿Qué es el Inbound Marketing? Definición y ejemplos
Si tienes un negocio online o tienes presencia en redes y estás al tanto de lo que ocurre en digital, habrás oído hablar en numerosas ocasiones sobre qué es inbound marketing. Y es que dominar las definiciones de los conceptos en tendencia en marketing nunca está de más. Sobre todo cuando es habitual, según el medio, encontrar diferentes interpretaciones. Piensa...
Elvis Costello’s Sleeve Covers Turned Album Art On Its Head
Elvis Costello has been a songwriting heavyweight for as long as most people reading this will be able to remember. His literate, seething post punk singles at the tail end of the ’70s helped establish him as one of Britain’s most important musical voices; and his third album, 1979’s Armed Forces, broke him in the U.S. Declan MacManus was given...
Toni Segarra y la publicidad
En este libro de la editorial Advook, Segarra revela las claves del pensamiento creativo y la situación de la publicidad en la actualidad....
The do’s and don’ts of creative side hustles
Three creatives share advice on how to start (and stick with) a side hustle – from balancing it alongside your day job to ensuring you are doing it for the right reasons...
How artists subverted the language of advertising to talk about AIDS
This year marks 50 years since the decriminalisation of same-sex relationships in Norway, a change in legislation that not only “legitimised sexual difference”, but also “had cultural, social and political repercussions”, according to the Henie Onstad Art Center in Oslo. The legislation’s half-centenary is being marked by many cultural institutions in Norway as part of a national Queer Culture… Source...
A new photo book remembers the bygone era of the office
Our relationship with work has changed beyond recognition in the wake of the pandemic. Now acronyms such as WFH are part of our everyday lexicon and business attire is defined by what you can see on a Zoom call (otherwise known as ‘waist-up fashion’), it’s hard to remember a time when we actually went to an office every day. As...