Historia de la tipografía arial

Fuente: Wikipedia Conocer la historia de las tipografías te puede resultar interesante, si sabes que algunas se crean a veces para competir entre ellas. Aunque otras son creadas para una función en concreto. Este es el caso de la tipografía Arial, en un principio fue creada para abaratar costes pero terminó compitiendo con otra tipografía muy famosa: Helvética. No hay...

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Olivetti Identities

Olivetti Identities by Davide Fornari and Davide Turrini presents the results of an interdisciplinary research project by ECAL and the University of Ferrara. This beautiful book analyzes the Olivetti phenomenon as a whole. Olivetti’s world-famous typewriters best embody the company’s industrial legacy and visible identity, which was both innovative and complex, material, and immaterial. These identities are at the heart...

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Birmingham Royal Ballet rebrands with “emphatic wordmark”

The rebrand follows the appointment of Carlos Acosta as director in 2020, and reflects his ambition to win new fans, stage new work, and create social impact. NB Studio has created a fresh typographic approach for the 75-year-old ballet, replacing the serif wordmark with a more Brutalist-style sans serif. This “distinctive type architecture”, as the studio describes it, is used...