creativereview

After 15 years, skate. is back – and everyone’s invited to drop in

All the world’s a stage – or rather, a skate park. That’s the concept of Drop In, a new campaign film from Uncommon Creative Studio celebrating the long-awaited return of the award-winning video game franchise, skate., after 15 years. Shot on location in Mexico City, the three-minute film features a roll call of global skating talent: Ishod Wair, Atiba Jefferson,...

Heinz se ha dado cuenta de que su logo y los envases de patatas fritas se parecen sospechosamente…

Cuando digo que la creatividad es mirar lo cotidiano con otros ojos y encontrar conexiones donde nadie las había visto antes justo hablo de lo que ha hecho Heinz con esta campaña. Y es que los envases para patatas fritas que suelen usar en las cadenas de comida rápida tienen forma trapezoidal. Esto no es casual, sino que se trata...

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Design Business Days 2025

How can design drive business value, spark innovation, and embrace responsibility in times of transformation? At the Design Business Days, leading design professionals, brand leaders, and creative decision-makers come together to explore answers. Curated by PAGE, the two-day program explores three core themes that highlight the transformative power of design. First, Design drives Business, showcasing how effective design practices—from employer...

creativereview

ITV marks 70 years of entertaining Britain with new brand identity

For 70 years, ITV has been inextricably woven into the fabric of British life – from nightly soaps and landmark dramas to live sport and talent show juggernauts. Yet in an era where audiences are increasingly fragmented across platforms, the broadcaster faces a challenge familiar to many legacy media brands: how to stay distinctive, consistent and culturally relevant in an...