Panóptico de Actualidad Gráfica y Visual
We’re thrilled to finally share a behind-the-scenes look at a project that’s been quietly in the works over the past year—one that brings together not only the best in typography, but also the best in paper, printing, and bookmaking craftsmanship. Here’s a sneak peek into the making of the upcoming edition of The World’s Best Typography, Typography 46—a book we...
There was a time when building an AI agent meant diving deep into code — juggling APIs, writing prompts, and hoping everything connected properly. If you weren’t an engineer, you pretty much watched from the sidelines. That world is changing. OpenAI’s AgentKit is pushing AI creation into a new era — one where you don’t need to be a programmer...
When you hear that OpenAI is working with Jony Ive, the design legend behind the iPhone, it sounds like the start of a new tech era. A software-first AI company teaming up with Apple’s former chief designer — what could go wrong? Plenty, actually. Because while OpenAI knows how to build world-changing models, building world-class hardware is a completely different...
If you’ve owned a Google Pixel at any point in the last few years, there’s a good chance you’ve run into one persistent frustration: weak connectivity. Despite their stellar cameras and clean Android experience, Pixel phones have long struggled with dropped calls, poor 5G reception, and random signal hiccups — issues that have trailed the lineup since the first Tensor...
John Maeda, de origen japonés, es ejecutivo, diseñador e informático. Su trabajo, que se caracteriza por la búsqueda de la unión entre estas tres áreas, lo ha convertido en un referente en el mundo del diseño, ya que explora el diseño desde las perspectivas del liderazgo y de la tecnología....
Seventeen years after its original publication, Art & Sole returns in an expanded, updated edition, capturing the evolution of sneaker culture with the same sharp eye for artistry and design that made the first edition essential reading for sneakerheads everywhere. Author Nathan Gale began documenting sneaker design in the mid-2000s as a way to explore the intersection of contemporary art…...
The advertising icon reflects on the lessons he’s learned from setting up his agency Quiet Storm 30 years ago and what it takes to stay relevant in the industry...
BETC Paris has once again partnered with renowned Swedish director Fredrik Bond on a new advert for Citroën. Following his 17th century-themed spot for the French automobile company last year, which focused on the newly-released ë-C3, Bond has returned for yet another off-the-wall concept. This time it’s Citroën’s latest C5 Aircross model in the limelight, and BETC and Bond have...
El graffiti ha atravesado un proceso complicado: de ser considerado un acto vandalismo, ha evolucionado hacia un lenguaje visual que es ahora adoptado por la publicidad, el diseño y el marketing a nivel global. Lo que se penaliza en el ámbito público como un delito, se recontextualiza en los medios como un recurso estético y una estrategia comunicativa. Un caso...
Every October, when the Nobel announcements start rolling in, the world leans in a little closer. There’s always that sense of quiet awe — who uncovered something so fundamental this time that it changed how we understand life itself? In 2025, the spotlight turned to three scientists who helped answer one of biology’s oldest mysteries: Why doesn’t our immune system...
This year, for its annual celebration of Children’s Day, McDonald’s China has joined with London-based illustration agency Jelly and Dutch illustrator Eva Cremers on a new character-led campaign titled We Love to See You Play. Looking to target Gen Z, Gen Alpha families and older consumers who want to embrace their inner child, McDonald’s utilised Cremers’ striking visual style to...
“Suddenly Wings has found its moment. We have a generational shift at work, and it’s like being transported back on a magic carpet.” So writes Paul McCartney in the foreword to Wings: The Story of a Band on the Run, a special limited-edition book packaged in a deluxe cloth-bound, screen-printed box and signed by Macca himself. For a band often...
