John Maeda, de origen japonés, es ejecutivo, diseñador e informático. Su trabajo, que se caracteriza por la búsqueda de la unión entre estas tres áreas, lo ha convertido en un referente en el mundo del diseño, ya que explora el diseño desde las perspectivas del liderazgo y de la tecnología....
Art & Sole, the definitive sneaker culture bible, gets an update
Seventeen years after its original publication, Art & Sole returns in an expanded, updated edition, capturing the evolution of sneaker culture with the same sharp eye for artistry and design that made the first edition essential reading for sneakerheads everywhere. Author Nathan Gale began documenting sneaker design in the mid-2000s as a way to explore the intersection of contemporary art…...
Trevor Robinson on 30 years of creative resilience
The advertising icon reflects on the lessons he’s learned from setting up his agency Quiet Storm 30 years ago and what it takes to stay relevant in the industry...
Fredrik Bond directs new Inception-esque spot for Citroën
BETC Paris has once again partnered with renowned Swedish director Fredrik Bond on a new advert for Citroën. Following his 17th century-themed spot for the French automobile company last year, which focused on the newly-released ë-C3, Bond has returned for yet another off-the-wall concept. This time it’s Citroën’s latest C5 Aircross model in the limelight, and BETC and Bond have...
Graffiti y marcas: entre la expresión artística y la apropiación comercial – Gianmarco Higuchi
El graffiti ha atravesado un proceso complicado: de ser considerado un acto vandalismo, ha evolucionado hacia un lenguaje visual que es ahora adoptado por la publicidad, el diseño y el marketing a nivel global. Lo que se penaliza en el ámbito público como un delito, se recontextualiza en los medios como un recurso estético y una estrategia comunicativa. Un caso...
Why Our Immune System Doesn’t Attack Us — And the 2025 Nobel Prize That Finally Explained It
Every October, when the Nobel announcements start rolling in, the world leans in a little closer. There’s always that sense of quiet awe — who uncovered something so fundamental this time that it changed how we understand life itself? In 2025, the spotlight turned to three scientists who helped answer one of biology’s oldest mysteries: Why doesn’t our immune system...
Eva Cremers champions the chicken nugget for McDonald’s China campaign
This year, for its annual celebration of Children’s Day, McDonald’s China has joined with London-based illustration agency Jelly and Dutch illustrator Eva Cremers on a new character-led campaign titled We Love to See You Play. Looking to target Gen Z, Gen Alpha families and older consumers who want to embrace their inner child, McDonald’s utilised Cremers’ striking visual style to...
Deluxe limited edition book tells the story of Wings
“Suddenly Wings has found its moment. We have a generational shift at work, and it’s like being transported back on a magic carpet.” So writes Paul McCartney in the foreword to Wings: The Story of a Band on the Run, a special limited-edition book packaged in a deluxe cloth-bound, screen-printed box and signed by Macca himself. For a band often...
How Buck studio manifests the value of human creativity in the age of AI
Ben Langsfeld, chief design officer at Buck, believes that while creative generation is getting easier, creative judgement is becoming more valuable – presenting an opportunity for designers and clients alike...
Writing in the Margins
»Cultures are complex, layered and nuanced. Within each culture, subcultures exist. There are regional differences, minorities within minorities, and countless stories and histories.« Students from the Graphic Design and Visual Communication program at Berlin International University of Applied Sciences have published the independent newspaper Writing in the Margins. With the academic guidance of Barbora Demovič, Mio Kojima and Muj Abdulzade,...
«ChatGPT me ayuda más que el profesor» por Víctor Palau
Escuché esta frase en la calle, lanzada al aire por un chaval de unos 16 o 18 años, con ese pelo a lo casquete que ahora tanto se lleva. No había contexto, solo la frase suelta: “ChatGPT me ayuda más que el profesor”. Me encantan esas frases que aparecen de repente, entrecortadas, sin explicación, porque […]...
Casa Batlló Contemporary: un nuevo espacio para el arte diseñado por Mesura
Por primera vez, la segunda planta de la Casa Batlló se abrirá al público como galería de arte contemporáneo. Una intervención firmada por Mesura que establece un puente entre el legado de Gaudí y la creación artística actual. Un nuevo espacio para el arte contemporáneo en Barcelona Casa Batlló continúa ampliando su narrativa cultural con la apertura de un espacio...








