In an age of turbulence, brands are seeing the benefits of a localised approach over a global one. Here, Ben Sillence, strategy director at Lewis Moberly, explores what this may mean for designers and creatives The post Why it pays for brands to go local appeared first on Creative Review....
The design legacy of 2 Tone
The exhibition offers a deep dive into the legacy of 2 Tone, and its significance as both a musical and political force in the late 70s and early 80s. What’s also evident throughout is the coherence of 2 Tone’s design, from its logos to its distinctive black-and-white chequered branding to the clothing worn by both the bands and their fans....
Tipografía medieval
La tipografía medieval, también conocida como fuente gótica, es una de las más elegantes y antiguas que puedes encontrar. Utilizarla evoca la Edad Media, épocas de caballeros, castillos y luchas entre feroces guerreros. Y aunque hoy día esa época la dejamos atrás hace mucho, como diseñador te puedes encontrar en algún momento con un proyecto que necesite este tipo de...
Un robot inspirado en WALL-E protagonista este spot de IKEA sobre sostenibilidad
En sus últimas campañas, IKEA está invitando a sus clientes a elegir formas más sostenibles de vivir. Ya lo vimos con la campaña «Activistas sin saberlo», el anuncio «Mama Bear» o este libro de recetas contra el desperdicio de alimentos. Ahora, IKEA sigue esta misma línea con «Change a bit for good», un spot creado por la agencia Mother que verá...
Faubourg is an Unapologetic Ode to Parisian Vernacular Lettering
Name: Faubourg Designer: Marie Boulanger, with creative and technical guidance from Neil Summerour Foundry: Positype Release Date: April 2021 Back Story: Faubourg is the second typeface released under Flourish, the brainchild of Positype founder Neil Summerour. Flourish is a unique artist and repertoire program that helps identify and develop rising talent within the type industry. It offers instruction, guidance, and...
Agenda de junio: a por un verano de diseño
La agenda de junio llega con actividades para pasar el calor, con exposiciones para visitar y convocatorias para no perderse. Este mes se puede disfrutar en la ciudad experimentando diseño y verano en partes iguales. ¡A por un verano de diseño! La entrada Agenda de junio: a por un verano de diseño apareció primero en Experimenta....
Typeface of the Month: West
Another month, another typeface for the month! We are happy to present our new Typeface of the Month: West by Fontwerk! The following geometric shapes: square, circle, and triangle, often fascinate creatives, not least those who design typefaces. It’s therefore hardly surprising that many fonts that are rooted in these classical forms look rather similar. Although the construction of West...
Push the boundaries of interactive entertainment
Readers of a certain age may remember Knightmare, the medieval-style interactive adventure show that captured kids’ imaginations in the late 80s and early 90s. Three decades on, rapid advances in 5G technology have the potential to unlock a thrilling new world of shared entertainment moments. “Imagine Knightmare, but taken to Ready Player One levels,” smiles Geoff Goodwin, senior director, RYOT...
Push the boundaries of interactive entertainment
Readers of a certain age may remember Knightmare, the medieval-style interactive adventure show that captured kids’ imaginations in the late 80s and early 90s. Three decades on, rapid advances in 5G technology have the potential to unlock a thrilling new world of shared entertainment moments. “Imagine Knightmare, but taken to Ready Player One levels,” smiles Geoff Goodwin, senior director, RYOT...










