Bruce Mau Design — Toronto, Canada

“Way-finding and signage can be compared to UX and UI design (respectively) but in physical space. It is about helping people navigate their surroundings as seamlessly as possible and ensuring that they can intuitively understand how to get where they need to go. So clarity is important, and accessibility. But we also think that delight is important. In our Toronto...

París 2024 «reinventa» los pictogramas de los Juegos Olímpicos

Ya conocemos cómo serán los pictogramas de los Juegos Olímpicos y Paralímpicos de París 2024 y el enfoque que les han dado es bastante interesante. Intentando huir de las representaciones «puras» de cada deporte, los pictogramas que veremos en París 2024 están diseñados como un «escudo de armas» que funciona a modo de insignia para cada disciplina. Los coloridos diseños...

StudioBah — Porto Alegre, Brazil

“When developing environmental graphic-design projects, it is important to challenge yourself to elevate the results beyond their original functional objectives. These types of project should be seen as opportunities to potencialise the experiences that can be provided. When only functionality is considered, just the minimum is being accomplished. But we can always make it better.”...