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Palantis (Alexis Boudal) — Nantes, France

“To future-proof identity systems, think beyond logos—embrace modular, scalable design systems that adapt seamlessly across media. Prioritise motion, interaction, and digital behaviours from the start. Identities must perform everywhere, from favicons to billboards. Keep visuals minimal yet expressive, allowing evolution without losing essence—an approach mastered by studios like Koto and Wolff Olins. Build collaborative, empowering guidelines. The future of branding...

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Iseo Park — Seoul, South Korea

“The delivery of a brand’s key message is paramount. I believe a concise, impactful message lies at the heart of any strong identity system—it is this clarity that allows a brand’s essence to be communicated in a momentary glance, whether through a logo, advertisement, or packaging. To ensure longevity, I advocate for future-proofing through a flexible design system—one that safeguards...

Vicent Ramón dará imagen a las Fallas 2026

El jurado ha valorado la trayectoria y solvencia profesional del diseñador e ilustrador. Vicent Ramón, diseñador e ilustrador con amplia experiencia en la gráfica de fiestas populares será el encargado de realizar la imagen de las Fallas de 2026. Formado en la Escuela de Arte y Superior de Diseño de Alcoi, Ramón cuenta con una amplia trayectoria, en la que...

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the branding people — Mexico City, Mexico / Madrid, Spain

“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from the ground up. Rebranding, by contrast, requires navigating legacy, expectations, and continuity. It’s a careful dance between innovation and preservation, especially when adapting for new mediums. Both are challenging in distinct ways: one builds foundations, the other evolves them without losing core equity.”...

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Cansu Merdamert — London, United Kingdom

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, flexibility is essential—design systems must be adaptable to remain relevant across new platforms and evolving market demands,...

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Norman Dubois — Dubai, United Arab Emirates

“Great branding begins with strategy. I always start with a workshop to uncover a brand’s character, audience, and goals—then craft a design system that emotionally connects with its ideal customers. A brand isn’t just a logo; it’s a carefully composed system where every detail—from typography and colour to materials and photography—tells a cohesive story. Whether building from scratch or evolving...