Panóptico de Actualidad Gráfica y Visual
“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins with critical questions: What purpose does the brand serve? What need does it address, or what challenge does it counter? By uncovering the brand’s origins and exploring its contradictions and tensions, we reveal its true essence. These insights then form...
“When developing a brand identity, the first step is to define its essence and value proposition, with all other elements following from this foundation. Building a brand from scratch presents exciting possibilities but requires careful, long-term decisions to ensure it remains desirable and relevant over time. Conversely, refreshing an established brand comes with the challenge of preserving its core connection...
La nueva película de acción real de Street Fighter ha presentado su primer póster oficial, una imagen pensada para la nostalgia que pone el foco en sus luchadores y marca el tono del proyecto. El cartel no solo enseña caras, también deja claro el tipo de homenaje visual que se busca. El lanzamiento del póster llega en el marco de...
La huella del diseño gráfico iberoamericano llega a Japón La kyoto ddd gallery inauguró el 29 de agosto –y permanecerá hasta el 29 de octubre de 2025– la exposición “Félix Beltrán Connections”. Organizada por la Fundación DNP para la Promoción Cultural y comisariada por Sonia Díaz y Gabriel Martínez, la muestra revisa más de seis … Continuar leyendo «Félix Beltrán...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“When developing brand identities, we’ve shifted from starting with the logo to focusing on the story and concept first. We’ve found that a strong narrative and concept provide the visual identity with a powerful soul, making the process far more efficient. As for adaptability, branding has evolved significantly, particularly with the rise of motion design, mobile interfaces, and AI. Despite...
Apple prepara una renovación amplia de su interfaz con iOS 26 y, dentro de ese paquete, llegan iconos de aplicaciones completamente nuevos. Es la primera revisión integral del conjunto desde la transición a iOS 7 y, según lo avanzado, el cambio pretende que la pantalla de inicio tenga un aspecto más coherente y actual este otoño. La propuesta no se...
El diseño gráfico es mucho más que saber manejar programas: es una forma de comunicar, emocionar y transmitir ideas a través de imágenes, tipografías y composiciones. Si alguna vez te has preguntado cómo dar forma a tu creatividad o cómo lograr que tus proyectos destaquen, la buena noticia es que hoy en día no necesitas una gran inversión inicial ni...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Developing a brand identity is about crafting a cohesive visual language—where logo, colour, and graphics flow in harmony. Whether starting from scratch or refreshing an existing brand, both demand deep strategy and adaptability. Success lies in balancing distinctiveness with clarity, ensuring consistency across every touchpoint. As platforms multiply, future-proofing means embracing simplicity and function over complexity. A refined, modular system...
“When developing a brand identity, we begin by thoroughly understanding its unique characteristics. The initial focus is on crafting the brand story and tagline, which lay the groundwork for the logo and key visuals. Throughout the process, we prioritise strengthening brand recognition while maintaining its integrity across all applications. This ensures a consistent and memorable presence in the market, reinforcing...
