Panóptico de Actualidad Gráfica y Visual
“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from the ground up. Rebranding, by contrast, requires navigating legacy, expectations, and continuity. It’s a careful dance between innovation and preservation, especially when adapting for new mediums. Both are challenging in distinct ways: one builds foundations, the other evolves them without losing core equity.”...
“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, flexibility is essential—design systems must be adaptable to remain relevant across new platforms and evolving market demands,...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Great branding begins with strategy. I always start with a workshop to uncover a brand’s character, audience, and goals—then craft a design system that emotionally connects with its ideal customers. A brand isn’t just a logo; it’s a carefully composed system where every detail—from typography and colour to materials and photography—tells a cohesive story. Whether building from scratch or evolving...
El lema de la gráfica es «Dobloe salto mortal hacia atrás». La organización de Russafa Escènica – Festival de Tardor ha propuesto como lema para su XV edición ‘Pirueta con doble salto mortal hacia atrás’. Una frase que inspira la programación y el cartel que pronto llegará a las calles de la capital valenciana. Un collage del artista valenciano Miguel...
“While both creating a brand from scratch and refreshing an existing one pose distinct challenges, the latter can often be more demanding. Developing a new identity offers the excitement of exploring fresh concepts and uncovering the core essence of a business. However, reworking an established brand—particularly when its foundational identity must remain intact—requires careful balance to avoid redundancy. Yet, when...
“Pop Graphics? Oh, that’s easy! It’s light and crispy and comes in flavours like salt, butter, and caramel. I always get a half-and-half mix at the movies… wait, that’s popcorn!! Alright, seriously—I don’t know the exact definition of Pop Graphics. But when I create, I focus on soft, airy colours, dynamic poses, and expressive faces while keeping the overall design...
A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!...
“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in the clarity established at the beginning. A strong, clear vision that’s adaptable to change ensures long-term...
In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to...
“‘Pop’ in my context, refers to the things we grow up with and become attached to or the interests prevalent during a particular time. For me, this includes growing up in the analog era, playing console games, watching cartoons on television, and drawing from manga books.”...
“La imagen gráfica de este año combina tres elementos que hacen referencia directa a la Filmoteca d’Estiu: el verano, la noche y el cine.» La secretaria autonómica de Cultura, Pilar Tébar, ha presentado en rueda de prensa el cartel y la programación de la Filmoteca d’Estiu, que se celebrará en los jardines del Palau de la Música de València del...
