idnmagazine

Hirado Sanpei — Tokyo, Japan

“Pop Graphics? Oh, that’s easy! It’s light and crispy and comes in flavours like salt, butter, and caramel. I always get a half-and-half mix at the movies… wait, that’s popcorn!! Alright, seriously—I don’t know the exact definition of Pop Graphics. But when I create, I focus on soft, airy colours, dynamic poses, and expressive faces while keeping the overall design...

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B&A Studio — Hanoi, Vietnam

“Our process starts with strategy—understanding the brand’s core, audience, and goals. The story then guides everything else: the logo represents intent, the tagline conveys the voice, and the visuals express the soul. Each element is crafted to work together across mediums, always anchored in the clarity established at the beginning. A strong, clear vision that’s adaptable to change ensures long-term...

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IdN v30n2: Branding Systems & Key Visuals — The Art of Brand Identity: Crafting Connections through Strategy & Aesthetics

In today’s fast-paced, visually-driven world, creating a brand identity involves far more than simply designing a logo, selecting a colour palette, or choosing a font. It requires the thoughtful development of a comprehensive system—a set of visual communication guidelines that govern how a brand is presented across multiple platforms, ensuring consistency and coherence. This system must be flexible enough to...

Diseño y chocolate fundidos en la nueva edición de Gastrodesign

Bajo el título “Chocolates from València”, esta tercera edición explorará el food design y el packaging durante la feria Gastrónoma. Diseño de Locandia Estudio Diseño gráfico, gastronomía y territorio se dan la mano en el espacio GastroDesign de Gastrónoma 2025, una propuesta impulsada por Feria Valencia en colaboración con el estudio Papila en un año muy especial, el del 10º...

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Haryel Jasmine — Olinda, Brazil

“To me, Pop Graphics isn’t a fixed style but a visual phenomenon in constant adaptation. It can be bold and saturated or dark and minimalist—what defines it is its ability to capture the zeitgeist and communicate instantly. Pop aesthetics evolve as cultural and historical contexts shift; past icons gain new meanings, and the underground can become mainstream. In my work,...