Panóptico de Actualidad Gráfica y Visual
Successful packaging design is a huge challenge for graphic designers. They have to leave their comfortable 2D platforms and step into a real world full of all kinds of different materials. Touch suddenly becomes a crucial selling point. The size of the package can certainly restrict creativity, given that the material used has to both protect the product and attract...
“The iF Award-winning Sandahwa Renewal Branding project was the most challenging. The client was conflicted at first but we finally persuaded them to go for our our preferred design, which received the least feedback. In the end, it turned into an image that satisfied both brand and consumers.”...
“Design isn’t just about looking. Design only makes sense by maximizing the brand’s world-view, the value of the product, and the functionality of the thing being designed. The world-view and the concept of design and brand, innovation and the value of products are two sides of the same coin, and good products are born only when the two wheels mesh...
La palabra convencional no tiene cabida para Vasava. Desde su nacimiento en 1997, este estudio fundado en Barcelona por Toni Sellés (padre) y Bruno Sellés (hijo) se ha convertido en un referente internacional que trabaja para marcas como Nike, Adobe, Spotify y HP, entre otras. ¿Su secreto? Saber evolucionar y adaptarse a los cambios: del papel y soportes clásicos a...
Your most challenging and satisfying projects to date? “Trokya Beer branding and packaging. We tried to build its identity by using different analogue drawing techniques to tell different visual stories on the beer label designs. So far, we have used pencil, ink, linocut and charcoal and there will be more illustrations in the upcoming months.”...
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
Como cada dos semanas, os traemos una nueva entrega de SiloMag. Y como siempre, hemos recopilado las mejores noticias y recursos sobre diseño gráfico, diseño web y WordPress para todos vosotros. Esta semana tenemos novedades sobre las DevTools de Chrome referentes a Grid, un par de noticias sobre diseño en la paraolimpiadas de Tokio, novedades sobre el plugin Classic Editor...
“I am quite eager to try cosmetics packaging, some of which is quite gorgeous. I hope to have the opportunity to design products that make consumers’ eyes more attractive. It is a stand-out area in packaging for make-up products.”...
“Packaging design can increase product value and consumer loyalty, but it covers a wide range of skillsets, from marketing to design and printing. An important consideration is cost – many clients are on a constrained budget, so we have to try to produce the most effective work within the often limited resources available.”...
Your most challenging and satisfying projects to date? “One that cares about the environment. We started by reducing the use of materials that are difficult to recycle. Because we want to be a solution to the world’s problems, namely waste. And it is hoped that packaging designs in the future will be more innovative, simple, but also environmentally friendly.”...
Los pósters de la tercera temporada de «Sex Education» están dando mucho que hablar estos días. Y es que la temática de ilustración botánica ha gustado mucho a los fans (y no tan fans) de la serie -entre los que me incluyo-, quienes han llenado las redes sociales de comentarios positivos sobre la campaña. La colección está formada por 14...
