Diseñando desde nuestra cultura latinoamericana

Somos muchos los diseñadores latinoamericanos que crecimos con referentes europeos y norteamericanos. Nos acostumbramos a aprender mirando hacia afuera. Y además, nos encontramos con clientes que quieren ver cómo sus productos o servicios triunfan en todo el mundo. Quizás, por esas razones, es fácil optar por diseñar “gráficas universales”, que funcionen a nivel global. Pero hemos nacido en una tierra...

idnmagazine

Stef Hamerlinck Studio — Belgium

“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...

idnmagazine

Stef Hamerlinck Studio — Belgium

“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...

idnmagazine

Stef Hamerlinck Studio — Belgium

“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...

Stef Hamerlinck Studio — Belgium

“I have noticed a lot more nostalgia in packaging design lately. Burger King, for example, and a lot of smaller brands want that authentic, old-school style. Especially where colours, typography and graphical elements are concerned. Another big trend is sustainability. I think designers will become a lot more conscious of their choices, which will eventually impact the visual aesthetic of...

idnmagazine

By-Enjoy Design — Fuzhou, China

“The most challenging are usually when the customer’s requirements and restrictions are very limited. We can still solve the problem through design. For example, our MCR’s coffee-bean packaging series and FIL Password Gift use almost ‘no design’ concepts to express the brand’s product proposition and function realisation under the constraints of cost and time.”...

idnmagazine

By-Enjoy Design — Fuzhou, China

“The most challenging are usually when the customer’s requirements and restrictions are very limited. We can still solve the problem through design. For example, our MCR’s coffee-bean packaging series and FIL Password Gift use almost ‘no design’ concepts to express the brand’s product proposition and function realisation under the constraints of cost and time.”...

By-Enjoy Design — Fuzhou, China

“The most challenging are usually when the customer’s requirements and restrictions are very limited. We can still solve the problem through design. For example, our MCR’s coffee-bean packaging series and FIL Password Gift use almost ‘no design’ concepts to express the brand’s product proposition and function realisation under the constraints of cost and time.”...