“The most challenging and satisfying project was Blue Zones Packaging. I had to design an identity for each different product, but still make them all feel part of the overall brand concept and identity.”...
Robar vs copiar ¿Estamos copiando diseños?
¿Cuál es la diferencia entre robar vs copiar? En redes sociales se acusa mucho de copiar trabajos. Incluso debes haber visto en grupos de diseño las famosas comparaciones entre logos realmente idénticos entre si. Se saca la conclusión de que quién hizo primero el diseño es «el creativo», «el original» y el resto una manada de «copiones» y «roba ideas»....
REDesign — Shanghai, China
“The challenge mainly comes from communicating with the factory, which normally won’t lead to 100% perfection. Our most satisfying work so far is the 2021 RED CLUB Monopoly Game Pack. Its small chess pieces made with IPs are loved by a large number of customers. And as a Lunar New Year gift box, it effectively brings the whole family together...
Diseño enérgico y sabroso para una hamburguesería en Valencia.
Cada rincón de Frankie’s Burger Bar desprende energía y dinamismo. Su interiorismo, firmado por Samaruc Estudio, dialoga con el grafismo y la imagen de marca de Creatias Estudio, que se despliega en paredes, techos y suelos. Un local muy gráfico y sensorial Cuando un restaurante propone una experiencia integral a través del diseño parece que […] La entrada Diseño enérgico...
IdN v27n2: Packaging Design Issue — Packing With a Punch
Successful packaging design is a huge challenge for graphic designers. They have to leave their comfortable 2D platforms and step into a real world full of all kinds of different materials. Touch suddenly becomes a crucial selling point. The size of the package can certainly restrict creativity, given that the material used has to both protect the product and attract...
HEAZ — Seoul, South Korea
“The iF Award-winning Sandahwa Renewal Branding project was the most challenging. The client was conflicted at first but we finally persuaded them to go for our our preferred design, which received the least feedback. In the end, it turned into an image that satisfied both brand and consumers.”...
Yuta Takahashi Design Studio Co. — Ehime, Japan
“Design isn’t just about looking. Design only makes sense by maximizing the brand’s world-view, the value of the product, and the functionality of the thing being designed. The world-view and the concept of design and brand, innovation and the value of products are two sides of the same coin, and good products are born only when the two wheels mesh...
Entrevistamos a Bruno Sellés, cofundador de Vasava
La palabra convencional no tiene cabida para Vasava. Desde su nacimiento en 1997, este estudio fundado en Barcelona por Toni Sellés (padre) y Bruno Sellés (hijo) se ha convertido en un referente internacional que trabaja para marcas como Nike, Adobe, Spotify y HP, entre otras. ¿Su secreto? Saber evolucionar y adaptarse a los cambios: del papel y soportes clásicos a...
Pata Studio — London, UK
Your most challenging and satisfying projects to date? “Trokya Beer branding and packaging. We tried to build its identity by using different analogue drawing techniques to tell different visual stories on the beer label designs. So far, we have used pencil, ink, linocut and charcoal and there will be more illustrations in the upcoming months.”...
Backbone Branding — Yerevan, Armenia
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
Backbone Branding — Yerevan, Armenia
“A hand-crafted bean-to-bar chocolate called Mirzam. From the naming and identity to the product design and packaging, each element is designed around a fascinating story. A team of 10 professionals worked on it and we travelled to various countries, listening to thousands of stories and legends to create a design that would merge the myth and reality of fantastic beasts...
SiloMag #113
Como cada dos semanas, os traemos una nueva entrega de SiloMag. Y como siempre, hemos recopilado las mejores noticias y recursos sobre diseño gráfico, diseño web y WordPress para todos vosotros. Esta semana tenemos novedades sobre las DevTools de Chrome referentes a Grid, un par de noticias sobre diseño en la paraolimpiadas de Tokio, novedades sobre el plugin Classic Editor...
