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Iseo Park — Seoul, South Korea

“The delivery of a brand’s key message is paramount. I believe a concise, impactful message lies at the heart of any strong identity system—it is this clarity that allows a brand’s essence to be communicated in a momentary glance, whether through a logo, advertisement, or packaging. To ensure longevity, I advocate for future-proofing through a flexible design system—one that safeguards...

Vicent Ramón dará imagen a las Fallas 2026

El jurado ha valorado la trayectoria y solvencia profesional del diseñador e ilustrador. Vicent Ramón, diseñador e ilustrador con amplia experiencia en la gráfica de fiestas populares será el encargado de realizar la imagen de las Fallas de 2026. Formado en la Escuela de Arte y Superior de Diseño de Alcoi, Ramón cuenta con una amplia trayectoria, en la que...

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the branding people — Mexico City, Mexico / Madrid, Spain

“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from the ground up. Rebranding, by contrast, requires navigating legacy, expectations, and continuity. It’s a careful dance between innovation and preservation, especially when adapting for new mediums. Both are challenging in distinct ways: one builds foundations, the other evolves them without losing core equity.”...

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Cansu Merdamert — London, United Kingdom

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, flexibility is essential—design systems must be adaptable to remain relevant across new platforms and evolving market demands,...

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Norman Dubois — Dubai, United Arab Emirates

“Great branding begins with strategy. I always start with a workshop to uncover a brand’s character, audience, and goals—then craft a design system that emotionally connects with its ideal customers. A brand isn’t just a logo; it’s a carefully composed system where every detail—from typography and colour to materials and photography—tells a cohesive story. Whether building from scratch or evolving...

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FAENA Studio — Mexico City, Mexico

“While both creating a brand from scratch and refreshing an existing one pose distinct challenges, the latter can often be more demanding. Developing a new identity offers the excitement of exploring fresh concepts and uncovering the core essence of a business. However, reworking an established brand—particularly when its foundational identity must remain intact—requires careful balance to avoid redundancy. Yet, when...

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Hirado Sanpei — Tokyo, Japan

“Pop Graphics? Oh, that’s easy! It’s light and crispy and comes in flavours like salt, butter, and caramel. I always get a half-and-half mix at the movies… wait, that’s popcorn!! Alright, seriously—I don’t know the exact definition of Pop Graphics. But when I create, I focus on soft, airy colours, dynamic poses, and expressive faces while keeping the overall design...