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Ensemble — Manchester, United Kingdom

“When developing brand identities, the key priority is establishing a solid creative strategy, which guides the entire design process. By defining a clear creative proposition or “north star,” the project can evolve within a cohesive framework, amplifying its essence in various directions. This approach not only keeps the focus on what’s right for the brand, but also aligns the client...

La Mostra de València recoge 40 años de carteles

La Galería del Tossal acoge una exposición retrospectiva. Texto: Marisa Giménez Soler, comisaria de la muestra “El cartel es un grito pegado a la pared”, afirmaba el cartelista, pintor, fotomontador y muralista Josep Renau, y el eco de esos gritos continúan aún hoy resonando. El cartel fue desde el siglo XIX símbolo de modernidad, creación publicitaria impregnada del arte y...

Kike Correcher diseña el cartel de la nueva edición de los Premis Lola Gaos

La nueva imagen de los Premis Lola Gaos acompaña una edición que, por primera vez, reconocerá todas las disciplinas del sector audiovisual. La Acadèmia Valenciana de l’Audiovisual (AVAV) ha presentado hoy la imagen oficial de la VIII edición de los Premis de l’Audiovisual Valencià – Premis Lola Gaos, que se celebrarán el próximo 14 de noviembre en el Auditorio de...

Pablo Guerrero logra un Oro en Pentawards por el vino inclusivo Aspronautas

El talento que nace en El Bierzo vuelve a ponerse en el escaparate internacional: el estudio del berciano Pablo Guerrero ha sido reconocido con un Oro en los Pentawards por el diseño del vino inclusivo ‘Aspronautas’, una iniciativa que impulsa la asociación Asprona Bierzo. La distinción, entregada en Ámsterdam, se enmarca en los conocidos como ‘Óscars del diseño’ y premia...

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Cansu Dağbağlı Ferreira — Paris, France

“I believe in creating timeless designs that are rooted in a brand’s core essence, and not to be guided by fleeting trends. Future-proofing identity systems means ensuring that visuals reflect the brand’s values, narrative, and unique selling points, allowing them to evolve with the market. This approach not only maintains authenticity but also ensures the identity stays relevant over time....

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OGV Design Studio (Ognjen Gligorijević) — Amsterdam, Netherlands

“Our approach to brand identity developments is one that is explorative in its visual language, perhaps sparked by a logo, grid, or compelling visual cue. The process remains open-ended to allow space for playful experimentation—because the most resonant identities emerge from creative spontaneity. We believe breaking conventional design rules unlocks fresh thinking, revealing unexpected directions. For us, design isn’t just...

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Le Carton Studio — Paris & Nantes, France

“Refreshing an existing brand identity is often simpler, as clients typically have a clear vision of their needs and desired direction. In contrast, creating a brand identity from scratch demands extensive research and in-depth discussions with the client. The process involves significant experimentation and questioning, which we find intellectually stimulating, though undeniably more challenging. While both approaches have their complexities,...