“The biggest challenges always tend to be size and durability when dealing with window displays — making something intricate but also large, that will stay up for a long time and not be affected by the weather outside the store. When we designed and built Gucci’s international flagship windows, we also had to figure out how to ship giant paper...
Ya Ling Chen — Shanghai, China
What is your most memorable window-display design? “When I was travelling in the UK in 2009, it was Christmas season. I saw a Harrods window display on a snowy evening. Through the window I saw gifts for loved ones, cinnamon red wine, colourful lights. Was it a dream? That was the most touching window display I’ve ever seen and I...
Chia-Chun Wang — Taichung, Taiwan
What is the biggest challenge you face working on window-display design? “There are so many ways to complete a single display, be they to do with the choice of materials, size settings or structural considerations during the process. Bold assumptions are necessary, but also great care and attention to detail to make every design successful and refreshing.”...
Nomadhouse Studio — Vit Chang — Taichung, Taiwan
What is the biggest challenge you face while working on window-display design? “Designers should consider not only how it will look but also how to execute: the materials, the electricity, the light (both natural and artificial). The window is an open space that a viewer could get involved in or not. Every window is unique and we have to take...
Janine Rewell — Helsinki, Finland
What is the biggest challenge you face while working on window-display design? “I’m often given just the size of the window glass and my client doesn’t necessarily know the technical details such as how much depth there is, if there are any seams in the glass, what the maximum size of a printable sheet is, how low the lamps are,...
Still & Motion: International Poster Triennial 2020 — Call For Entries — Hong Kong
Still & Motion — Hong Kong International Poster Triennial 2020, jointly presented by the Leisure and Cultural Services Department (LCSD) and the Hong Kong Designers Association (HKDA), is now calling for entries. Designers worldwide are welcome to participate in the event organised by the Hong Kong Heritage Museum. The submission deadline is 29 MAY 2020! No entry fee is required....
Kahori Maki — Tokyo, Japan
What is the biggest challenge you have faced while working on window-display design? “For ‘Japan Senses’, I started by brushing up on the Noh world advocated by Zeami Motokiyo 600 years ago, and then I learned about the world of the modern Noh actress Ryoko Aoki. While coming to understand them bit-by-bit, it feels like my cherry-blossom world is also...
Oupas! — Porto, Portugal
“Build-ups can be challenging, specially if we have to hang the installation. Getting it properly aligned might be a headache. Also, it is always a challenge when we develop moving pieces, as in the Claus Porto – Le perfume project: it had some objects rotating, and that consumes a lot of time, because it’s all about test and error.”...
Estudio Guardabosques — Buenos Aires, Argentina
“Our favourite window display would have to be the first one that we did: Hermès Buenos Aires. We love their window displays and we had been wanting to make one for a while, so it was a dream when a contest to make one appeared! Even better was to win it, from over 100 other entries, with a display designed...
Torafu Architects — Tokyo, Japan
What is your most memorable window-display design? “The Airvase New Year display in Isetan. This is one of the best-known department stores in Tokyo and we displayed all the windows on the façade. We used only our own paper product Aivase, but in various ways.”...
Rui Zhou — Shanghai, China
What is the biggest challenge you face while working on window-display design? “To capture and realise an idea. For me, window designing is about capturing the perfect balancing point to successfully convey the product value while maintaining my own design language, expressing my feelings towards this object. After that, I will have to realise the fantastic, sometimes even crazy, design...
Anna Vinokurova — Purmerend, Netherlands
“Paper inspires me to create art objects, architectural forms and to make textures. That is what attracted me to the creation of shapes for window displays. Art is the starting point from which objects with a practical application can take shape. And I can implement some of those ideas as window displays and decorations for fashion runways. The most challenging...