A’Design Award & Competition 2020 — Winners Announced — Italy

A’Design Award & Competition, one of the World’s largest and most diffused international design awards announced results of the 2019/2020 design competition: 2089 Winners from 107 countries in 105 different design disciplines. Entries were carefully evaluated by an internationally influential jury panel composed of established scholars, prominent press members, creative design professionals and experienced entrepreneurs who devoted great care and...

Elpida Magkoura — London, UK

“One of my favourite designs is the Berry Bros & Rudd giant corks. I love that it is a simple idea, it is visually striking and has a touch of humour. I also like that the product is absent from the display and allows the windows to become more of an art installation. I believe that great window displays promote...

Studio Float — Shanghai, China

“It’s not just about 2D graphics as backdrop; there can be 60-100cm depths, or a see-through space. We need to think how to utilize this depth or space to tell a story as attractively as possible. The space should engage the consumer to step inside. Nowadays, people are not satisfied with simply the space, they are attracted by digital media,...

Silvia Baz — London, UK

What is your most memorable window-display design? “In London, Selfridges’ window displays have the reputation of always being innovative, creative and unique — a very demanding combination. I enjoy exploring the boutiques and fashion brands on Old Bond Street and have always loved Hermès’ windows. I also love Damien Poulain’s recent commission for the Hankyu Umeda store in Osaka. It’s...

Turbina — Barcelona, Spain

“One of the biggest challenges proposed by a window display is space and point of view. We really enjoy being able to work in a format in which the piece has its corporeality. It forces us to control everything that happens to its surroundings: the setting of the piece, space and lighting allow us to recreate the whole scene. When...

Przemek Sobocki — Tokyo, Japan

What is the biggest challenge you have faced while working on window-display design? “The biggest challenge was working on display for Mitsukoshi in Taipei over e-mails. All went pretty smoothly, but it was challenging to work on space and people that you can’t just see personally anytime you need. And it is always challenging as the production budget is invariably...