Panóptico de Actualidad Gráfica y Visual
“It should be a memorable visual and a structure that correctly expresses the message. I think a good poster has the right expression, no matter what language it’s designed in. The visual perception of the idea by the viewer regardless of language reveals the power of graphic design.”...
“I always try to choose a customer with whom I feel comfortable to work, without destroying my style and method of work. I take the work that resonates with me, something that I would like to do and get a good result from.”...
“Designing a campaign involves creating and designing different assets on different media. This entails much more research and study, even though it is unique and connected. In this case, the design of a poster for a hypothetical campaign should go hand in hand with the design of the various media. The poster is part of a whole and must be...
“When you have to make a poster for a campaign, you must take into account a concept previously developed. For example, if you need to create a poster for a movie, you need to understand not only what the movie is about, but also what the directors wanted to communicate in terms of senses: feelings, time, colour palette, movement and...
“A poster is successful or not depending on its ability to convey messages. Afterwards, I will look at the poster’s content to see whether or not the graphic elements fit well with the theme. Lastly, I will pay attention to its design and layout.”...
A’Design Award & Competition, one the world’s largest and most diffused international design awards announced results of the 2021-2022 design competition: 2,022 Winners from 114 countries in 110 different design disciplines. Best products, projects and services worldwide that demonstrate superior design, technology and creativity are rewarded with the A’Design Award; the symbol of excellence in design and innovation. There are...
“For campaigns or graphic identities of events we usually start working on the poster, since it is the graphic piece that best summarises the central concept of the campaign. If there is any difference between the two, it is that for the posters that are part of a campaign, you must take into account how the same concepts will work...
“When designing as a service-party, you need to take into account various factors for the client as well as to meet the different project requirements. But when you design for yourself, the situation becomes that you need to think of yourself as Party A.”...
“A strong idea, a clear metaphor and of course a high level of work with form, typography, composition and colour. A good poster should be a symbiosis of external and internal. A good poster captivates and grabs attention by telling a story. This has always been a very exciting challenge for us, requiring an integrated approach and a wide range...
“Most of our posters are parts of a certain campaign or have a deep connection with one.Visual amusement or freshness is also important, but we always try to keep the apparent purpose in mind.We also try to set a clear message in the poster, which is not beyond the point of the campaign.”...
What differences have you found between designing posters as part of a campaign and designing one on its own? “There is no significant difference as they both serve the same ultimate purposes: to attract attention and deliver an established message to a potential audience. The only thing that you should be mindful of is that when designing posters for campaigns,...
“Designing posters for a campaign is a very difficult task, you have to deal with the brand’s philosophy and you can’t create everything that comes to your mind. When I create a poster or a visual for my social media I create, most of the time, art. I don’t need to communicate any message through it, sometimes the aesthetic is...
