Panóptico de Actualidad Gráfica y Visual
What makes a good pattern design? “You have to keep in mind the purpose or medium you are creating it for. Patterns for product packagings or accessories can be colourful, loud and expressive. They have to create attention and spread a vibrant feeling for the product. When creating a pattern you’re drawing symbols and putting them in a repetitive structure....
What makes a good character design? “Something that conveys the story the person who designs it (artist/designer or studio) wants to tell. For that, many elements can be considered important, but I think the crucial thing is to have a character that one can can empathize with (in tune with the times) as well as having original aesthetics.”...
“A good pattern design should have quality, uniqueness and relevance.”...
If you think you are unfamiliar with character design, you are surely wrong. We come across all sorts of characters on a daily basis — you see them on animations, movies, packaging, advertising, nearly any platform or medium you care to name....
“People like to use the more hand-drawn kind of mosaics, kind of messy, but still simple. Something like Shantell Martin’s work. I like that style, but it is not something that I would do. I focus more on geometry, simple shapes and using only a couple of colours. There is no right or wrong.”...
“The current trend in pattern design is to use 3D objects, where the repetitions are generated in isometric perspective. We like that, there are interesting situations where different objects are combined. We also like to use typographic patterns or simple and modern shapes. The important thing is to be smart and create memorable new styles.”...
“Despite their recent rise in popularity, patterns remain ageless. An excellent pattern, in my opinion, is one that catches your eye because of its layout and visually appealing colours. It is not necessary to have perfect seamlessness in order to create a good pattern design. Adding elements of varying sizes and colours and experimenting with their positions typically results in...
“A good pattern design has to have harmony between the theme, colour and elements. It is important for the concept of the pattern to be well established, which helps the exploration of colours and elements. The colour palette and the design elements in the pattern should always complement each other — not too much nor too little of either.”...
“We think that the most important thing is not to follow trends, but to have the confidence to evaluate your own design and know if it is good or bad, regardless of what is trending at the moment.”...
“Lately I see a lot of pattern designs that are flat and geometric using minimal shapes with primary colours. It reminds me of the retro graphic style Suprematism, which is one of my favourite art movements, so I guess I like the current trend of pattern design.”...
What makes a good pattern design? “The main motif included in the pattern is important. Depending on its expression, the pattern may appear clichéd or creative.”...
The Hiiibrand International Brand & Communication Design Awards focuses on branding, business value and communication design, discovering and honoring outstanding branding practices and design strengths through a global call for entries and selection, and striving to promote communication and development in the field of brand and design. Jury: Kashiwa Sato / Joe Duffy / Liza Enebeis / Luke Powell /...
