A’Design Award & Competition 2023 — World Design Rankings — Italy

World Design Rankings (WDR) ranks all the countries based on the number of designers that have been granted with the A’Design Award. WDR is to Design what Olymics is to Sports. The idea behind this friendly competition is to inspire innovations and outstanding designs. A’Design Award and Competition is one the world’s largest and most influential design award; extremely prestigious...

Delpic Inc. — Seoul, South Korea

“Using character design for brand marketing can give customers a sense of familiarity and, unlike celebrity models,it can remain a permanent asset. Also, it’s easy to build a strong emotional bond with customers and influence direct or indirect sales. It makes it easier for companies to tell stories through the cuteness of the character.”...

ARCADE — Cape Town, South Africa

“The first aspect we look for when designing characters is personality. Giving each character their own identity. The second is appeal and aesthetic, the type of feeling they portray, how they look, do they suit the brief? Considering things such as shape, language, colour and quality. The third aspect is detail, detail, detail. This is what really separates the good...